Opening Question

0:00
If you're listening right now, um,

Self-Reflection Prompt

0:04
ask yourself this question.

Belief and Capability

0:07
Have you ever done more than you thought

Power of Belief

0:10
you could

Answering the Question

0:12
because someone else believed you could?

Obvious Answer

0:16
Well, the answer is yes. It's obvious.

AI's Limitation

0:20
So, you might want to write this down.

AI and Belief

0:22
AI will never believe in you.

Introducing Tom Ziggler

0:33
Today on the Servant Leadership Podcast,

Tom Ziggler's Background

0:35
we welcome Tom Ziggler, the son of Zig

Zig Ziggler's Impact

0:37
Ziggler and CEO of Ziggler, Inc. Zigg's

Legacy of Teaching

0:40
work reached an estimated 250 million

Character and Faith

0:43
people worldwide over his four decade

Servant Leadership

0:45
career, not by pitching success, but by

Timeless Truths

0:48
teaching the timeless truths he'd

Co-Authoring Books

0:49
learned about character, faith, and

Inspiring Millions

0:52
servant leadership. While co-authoring

Carrying the Message

0:54
Born to Win alongside his father, then

Choose to Win

0:56
writing Choose to Win, Tom carries that

Continuing the Legacy

0:58
message forward, still inspiring

Podcast Introduction

1:00
millions today. [music] Join us as Tom

Timeless Truths

1:02
shares about the timeless truths his

Zig's Famous Saying

1:04
father talked about, including the

Helping Others

1:06
background behind Zigg's famous saying

Life Philosophy

1:08
that you can have everything in life you

Helping Others

1:10
[music] want if you help enough other

Podcast Welcome

1:12
people get what they want.

Thanking Tom Ziggler

1:14
Tom, thank you for joining us on the

Grateful to Be Here

1:16
Servant Leadership Podcast.

Personal Impact

1:18
Chris, it's great to be here. I'm

Honored to Talk

1:20
excited.

Family's Influence

1:21
I I've told you off camerara, but your

Impact of Zig Ziggler

1:24
family and your dad have had such an

Honored Conversation

1:26
impact on me personally uh that this is

Personal Reflection

1:29
just an honor to be able to talk to you.

Growing Up with Zig

1:31
What was it like having Zigg be your

Realizing Zig's Influence

1:34
dad? And when did you realize how big of

Feeling Blessed

1:36
a deal he was?

Feeling Blessed

1:39
Wow. Uh number one, I can't imagine

Worldwide Connections

1:42
anybody being more blessed than me. Uh

Global Family

1:45
you know, everywhere I go in the world,

Unexpected Connections

1:47
I meet friends and family I didn't know

Instant Friendships

1:49
I had. I mean, I think this is really we

Immediate Connections

1:51
just met and it's like you know so much

Feeling Known

1:54
about our family and me and it's like

Global Friendships

1:57
it's like if if I were ever to see I'd

Feeling Connected

1:59
be like there's a friend, you know? So,

Worldwide Connections

2:01
I get to do that all over the world. Uh

Speaking in Vietnam

2:03
I was speaking in Vietnam earlier this

Zig's Influence

2:05
year and I was visiting the company's

Zig's Legacy

2:07
headquarters and it was like a satellite

Zig's Quotes

2:10
training room for Ziggler because all of

Feeling Blessed

2:11
our quotes were on the wall and you know

Indescribable Blessing

2:13
it's it's I just can't even describe

Zig's Offstage Presence

2:17
what a blessing that is. But I will tell

Family Time

2:20
you that as good as dad was on stage, he

Offstage Impact

2:22
was even better off stage. Uh he

Time and Presence

2:25
he cared about us, uh gave us the time,

Always Present

2:30
the you know, he was always present,

Remarkable Father

2:32
just really uh amazing. And it's, you

Zig's Childhood

2:36
know, I tell people this, he he lost his

Early Loss

2:38
dad when he was five.

Mother's Loss

2:41
Um, and my mom,

Mother's Tragedy

2:43
her dad committed suicide when she was

Young Love

2:48
And they started dating when she was 16

Depression Era

2:50
and he was 18.

Depression Challenges

2:52
And this was the heart of the

Social Challenges

2:54
depression. I mean, this is right after

Unlikely Success

2:55
the depression.

Defying Odds

2:57
Um, no social worker would ever say that

Marriage Success

2:59
those two would have a good chance at

66-Year Marriage

3:02
life, right? I mean, that's like tough

Commitment to Growth

3:04
upbringing.

Marriage Commitment

3:06
But they were married 66 years.

Decision to Improve

3:09
And I think it's really because they

Best Parents

3:11
both made a decision

Studying God's Word

3:13
uh to become the best husband, the best

Continuous Learning

3:16
wife, the best father, the best mother

Choosing a Better Path

3:19
they could and they just studied God's

Zig's Early Work

3:21
word and read constantly and worked on

Overcoming Hardship

3:24
it.

Choosing a Better Life

3:25
Right? So, so I say that because not

Childhood Challenges

3:29
every, you know, dad started working he

Zig's Early Jobs

3:31
was five years old, right after his dad

Early Work

3:33
died, selling peanuts on the corner when

Storybook Childhood

3:35
he was six. So, not everybody has like

Choosing Differently

3:38
the storybook childhood,

Overcoming Broken Homes

3:43
uh, broken homes and all that's all that

Choosing a Better Path

3:45
stuff. You know, so many people have it.

Deciding to Change

3:47
But you can choose, right? You can

Family Choices

3:49
decide, hey, I'm gonna I'm going to

Impacting Millions

3:51
raise my family different. I'm going to

Zig's Influence

3:52
treat my wife, my husband different. I'm

Transforming Lives

3:54
going to live life different. That's

Zig's Message

3:56
what they did.

Impact of Zig's Work

3:57
Yeah. I mean, it's crazy to think about

Zig's Upbringing

3:59
his upbringing and then how literally

Global Impact

4:02
tens of millions, if not more people

Truths Over Success

4:04
have been impacted by his work, right?

Zig's Message

4:07
And he didn't ever pitch success. That

Timeless Truths

4:11
wasn't his message. He just talked about

Truths and Success

4:13
the truths that he had learned. What

Zig's Success

4:14
What do you think made him so successful

Zig's Appeal

4:16
and so likable by so many people? and

Introducing Zig's Work

4:18
and maybe for those that don't know

Zig's Books

4:20
about ZG and what he talked about, maybe

Zig's Writing

4:22
share a little bit about how everything

Zig's Books

4:25
that he talked about and who he was.

Prolific Author

4:27
Yeah. So, Dad wrote

Numerous Books

4:30
uh

Books and Impact

4:32
well, we kind of lost track. about 35 or

Posthumous Works

4:36
six books that came out while he was

Transcriptions to Books

4:38
still here and then another six or eight

Massive Reach

4:41
have come out since he passed away

Global Influence

4:44
through transcription of audio programs

Speaking Engagements

4:46
that we turned into books. Right. So, so

Balanced Success

4:49
that's a lot of books. We estimate that

Holistic Approach

4:52
he impacted over 250 million people in

Legacy of Love

4:54
his life.

Love and Success

4:56
Wow. And that's through the millions and

Massive Audiences

4:58
millions of books sold, the audio

Balanced Success

5:00
programs in the millions. Uh for a

Speaking Legacy

5:04
30-year stretch, he was speaking about

Legacy of Love

5:06
30 times a year to average audience of

Love and Success

5:09
15,000 people. I mean, that'll never

Legacy of Love

5:12
happen again. Like that those days are

Love and Success

5:14
over. Um the internet and Zoom and all

Balanced Success

5:18
that stuff took that away. So, and it

Legacy of Love

5:21
was all about really balanced success,

Love and Success

5:24
mental, spiritual, physical, family,

Balanced Success

5:28
financial, personal, and career. And it

Legacy of Love

5:31
was never about the money. It was it

Love and Success

5:33
money was just a byproduct of doing the

Legacy of Love

5:35
right things in the right way for the

Love and Success

5:36
right reasons. Um and and so that you

Legacy of Love

5:41
know that le that message he had and the

Love and Success

5:44
reason that people

Legacy of Love

5:46
loved him so much is because he loved

Love and Success

5:48
them.

Legacy of Love

5:50
But I asked him one time or and people

Love and Success

5:53
mentioned to me they said you know your

Legacy of Love

5:56
dad shares his faith and people love it.

Love and Success

5:59
Why is that? How does he get away with

Legacy of Love

6:02
it? And I said, 'Well, you've never

Love and Success

6:04
heard him criticize anybody else's faith

Legacy of Love

6:08
or lack of faith.

Love and Success

6:10
And he just he told me and he would tell

Legacy of Love

6:12
others, I just go on stage and make

Love and Success

6:15
people want what I have.

Legacy of Love

6:19
And wow, what a message for

Love and Success

6:23
uh and I like to use the word Christ

Love and Success

6:24
follower um because I think that's a

Love and Success

6:28
more accurate description and today

Love and Success

6:30
because Christian doesn't mean what it

Love and Success

6:31
used to mean. Uh rather than hammering

Love and Success

6:35
somebody else for

Love and Success

6:37
whatever beliefs they have, just live a

Love and Success

6:40
life where they're where they want it.

Love and Success

6:42
They want what you have,

Love and Success

6:44
right? the way you treat people,

Love and Success

6:47
uh the joy that you have, how you

Love and Success

6:50
persevere when the road's hard, um you

Love and Success

6:53
know, being generous, we talked about

Love and Success

6:55
that earlier. I mean, those are all the

Love and Success

6:56
things that any of us can do. You know,

Love and Success

6:59
I've heard hundreds of people say who

Love and Success

7:04
to me and to my dad when I was listening

Love and Success

7:07
to the conversations, they say, "I want

Love and Success

7:09
to be a speaker just like you."

Love and Success

7:12
and he would say that's a bad idea. You

Love and Success

7:15
know, you got to be the best you you can

Love and Success

7:17
be. And so I tell people, nobody can be

Love and Success

7:21
Zig Ziggler on stage, but we can all be

Love and Success

7:23
Zigg Ziggler offstage.

Love and Success

7:27
And what does that look like? It means

Love and Success

7:29
being present with that person you're

Love and Success

7:31
with right then in that moment. And just

Love and Success

7:34
leaning in and being curious and loving

Love and Success

7:37
them and, you know, treating them with

Love and Success

7:39
respect.

Love and Success

7:41
It's what he did.

Love and Success

7:44
One of the things that I'm not sure if

Love and Success

7:46
it's the most quoted thing, but it's one

Love and Success

7:48
of the things that you hear all the time

Love and Success

7:49
when people talk about Zigg is how you

Love and Success

7:53
can have everything you want in life if

Love and Success

7:55
you help other people get what they want

Love and Success

7:58
or it's something like that, right? How

Love and Success

8:00
did that come to be?

Love and Success

8:03
Wow, that's a great historical question.

Love and Success

8:05
I have my own theory. Um,

Love and Success

8:08
so if you come to our offices today, we

Love and Success

8:11
have this thing called the uh the wall

Love and Success

8:14
of gratitude.

Love and Success

8:16
And these are the men and women that

Love and Success

8:18
made a difference in dad's life. And so

Love and Success

8:20
he was grateful for him. He called it

Love and Success

8:22
the turtle on the fence post principle.

Love and Success

8:25
If you ever see a turtle on a fence

Love and Success

8:26
post, you know it had help, right?

Love and Success

8:30
[laughter]

Love and Success

8:30
Didn't get there on its own. And so, so

Love and Success

8:33
these are the men and women that he's

Love and Success

8:35
grateful because of the impact that he

Love and Success

8:36
had. Well, when he was in high school,

Love and Success

8:40
uh, Coach Joby Harris taught history.

Love and Success

8:44
And Coach Harris is the one that made

Love and Success

8:46
dad fall in love with history. He was

Love and Success

8:49
not a good student uh and never really

Love and Success

8:52
paid any attention to it until he went

Love and Success

8:55
to to coach Harris's class and coach he

Love and Success

9:01
had this quote. He said this. He said,

Love and Success

9:04
"If those

Love and Success

9:07
who have uh extra

Love and Success

9:10
don't reach down and help those who have

Love and Success

9:13
less,

Love and Success

9:15
then eventually by the sheer weight of

Love and Success

9:18
numbers,

Love and Success

9:20
those who have less will reach up and

Love and Success

9:22
pull those who have more down."

Love and Success

9:27
And so, so that quote really intrigued

Love and Success

9:30
him. It's like we have a moral

Love and Success

9:32
responsibility to help those in need. Um

Love and Success

9:36
and then he defined that later on in his

Love and Success

9:39
writing in the book uh see at the top

Love and Success

9:42
which first came out biscuits fleas and

Love and Success

9:45
pump handles.

Love and Success

9:47
He had this segment in here called we

Love and Success

9:50
believe and it's his statement of what

Love and Success

9:52
we believe in. And let me see if I can

Love and Success

9:55
pull it up really quick. Uh

Love and Success

9:58
so he says um

Love and Success

10:02
we believe unconditional lovegiving and

Love and Success

10:04
forgiving is the vital ingredient in

Love and Success

10:06
man's search for meaning. That to live

Love and Success

10:08
is to love, to love is to help, and to

Love and Success

10:10
help is to understand the difference

Love and Success

10:12
between a hand and a hand out. That you

Love and Success

10:15
can get everything in life you want if

Love and Success

10:17
you will help enough other people get

Love and Success

10:18
what they want. And then he said this

Love and Success

10:21
because we believe and love

Love and Success

10:24
our purpose in life is to help you

Love and Success

10:28
help yourself.

Love and Success

10:31
And that's I think the difference

Love and Success

10:34
between

Love and Success

10:35
helpful help and unhelpful help,

Love and Success

10:39
right? Are we helping somebody to where

Love and Success

10:41
they're dependent or or we teaching them

Love and Success

10:43
to fish? And so that quote, you can have

Love and Success

10:45
everything in life you want, it got

Love and Success

10:48
lived out in that he wanted to equip

Love and Success

10:51
people

Love and Success

10:52
so that they could help themselves and

Love and Success

10:54
so that they could. And at Ziggler, we

Love and Success

10:56
have like these this phrase we say from

Love and Success

10:59
from transformation to amplification.

Love and Success

11:04
And so as you talk to a bunch of

Love and Success

11:06
leaders, they'll have a common thread.

Love and Success

11:08
They'll say uh Zigg Ziggler or another

Love and Success

11:12
in person of influence really changed

Love and Success

11:15
their view and set them on the path and

Love and Success

11:19
it changed their life and then they felt

Love and Success

11:21
a calling to do the same for other

Love and Success

11:23
people

Love and Success

11:25
and and so first we have to be

Love and Success

11:26
transformed

Love and Success

11:28
transformation and then if our heart's

Love and Success

11:32
right we want to bring other people with

Love and Success

11:34
us or we we don't want them to suffer

Love and Success

11:36
the way we did or we want to help them

Love and Success

11:37
solve a certain problem that we had to

Love and Success

11:39
go through and that's amplification.

Love and Success

11:42
So

Love and Success

11:43
that's so good.

Love and Success

11:44
It's interesting because you you you

Love and Success

11:48
ended up in a very interesting position.

Love and Success

11:50
Uh both trying to preserve Zigg's legacy

Love and Success

11:54
but also carrying it forward into

Love and Success

11:56
absolutely new heights. What was that

Love and Success

11:59
like? Was that a heavy weight for you?

Love and Success

12:01
And then how did you end up really

Love and Success

12:04
helping Ziggler Inc. like continue to

Love and Success

12:06
grow after into something that just kept

Love and Success

12:09
building on itself.

Love and Success

12:10
Well, dad planted this the uh the seeds

Love and Success

12:14
early. So, for me and my sisters, he

Love and Success

12:16
told us all the same thing. He said,

Love and Success

12:18
"Look,

Love and Success

12:20
whatever you want to do in life,

Love and Success

12:23
as long as you do it with 100% integrity

Love and Success

12:26
and 100% effort, I'll give you my full

Love and Success

12:30
support."

Love and Success

12:32
So, he never said, "Hey, you need to do

Love and Success

12:34
this. you need to take over the company,

Love and Success

12:36
you need, you know, this is the role you

Love and Success

12:37
need to play. Like he never said that.

Love and Success

12:39
He just said, I want your 100% effort

Love and Success

12:43
and 100% of your integrity, whatever you

Love and Success

12:45
do, right? Then I can support it. And so

Love and Success

12:48
then later on, uh, he told us, he said,

Love and Success

12:53
"You'll never know true freedom until

Love and Success

12:55
I'm gone."

Love and Success

12:59
And so we didn't really understand that.

Love and Success

13:01
Well, at least I can say I didn't

Love and Success

13:03
understand. I didn't know what he meant.

Love and Success

13:05
Um I started to work for the company

Love and Success

13:07
after college and so he's a personality,

Love and Success

13:11
he's a brand. Um and so our whole

Love and Success

13:15
business was around

Love and Success

13:18
promoting that, elevating that, uh

Love and Success

13:21
creating

Love and Success

13:22
um we called it the wake, whatever the

Love and Success

13:24
wake was coming back, you know, whatever

Love and Success

13:25
we could see the need was to follow up

Love and Success

13:27
with programs to support that.

Love and Success

13:30
And so what happens is you

Love and Success

13:34
whatever your natural gifts and talents

Love and Success

13:36
are, you just use the ones that align

Love and Success

13:39
with that and support that.

Love and Success

13:42
But then when he's gone, nobody can step

Love and Success

13:45
into that role. Like nobody can be Zigg

Love and Success

13:49
Ziggler. And so so what he was really

Love and Success

13:52
saying is is until I'm gone, you really

Love and Success

13:55
can't step into your own.

Love and Success

13:58
And I want you to step into your own. I

Love and Success

14:00
want you to to lead it and and do it the

Love and Success

14:03
way you need to do it because talents,

Love and Success

14:06
skills, gifts, all those are different

Love and Success

14:08
than his. Uh and so the way I've chosen

Love and Success

14:11
to do it is by

Love and Success

14:14
equipping and supporting other people

Love and Success

14:17
who want to carry on the Ziggler legacy

Love and Success

14:19
through our training programs, through

Love and Success

14:21
our co that's what we really do is we

Love and Success

14:23
have speakers and trainers we've

Love and Success

14:25
certified. We have hundreds and hundreds

Love and Success

14:27
of coaches that are licensed to teach

Love and Success

14:30
our our coaching programs

Love and Success

14:33
uh and and leaders and organizations

Love and Success

14:35
that take the philosophy inside their

Love and Success

14:37
their whatever their business is. Um and

Love and Success

14:40
then they they amplify in their own

Love and Success

14:43
community in their own area and their

Love and Success

14:46
own market. Um

Love and Success

14:48
taking their skill set plus the Ziggler

Love and Success

14:52
material that already impacted them.

Love and Success

14:53
That's why they come to us. this stuff

Love and Success

14:55
change me, you know,

Love and Success

14:57
how can I carry this forward? And so

Love and Success

14:59
that's that's how I've like interpreted

Love and Success

15:02
it. If I tried to be the platform

Love and Success

15:04
speaker in the same way dad was,

Love and Success

15:06
everybody would go, "Ah, that that guy's

Love and Success

15:07
a fake."

Love and Success

15:09
Well, it's interesting because he had

Love and Success

15:11
such a presence, right, when when he

Love and Success

15:13
spoke on stages. Uh, and the personality

Love and Success

15:16
that came out in his books was just

Love and Success

15:19
unbelievable. you felt like you're

Love and Success

15:20
talking to a friend and you just felt

Love and Success

15:22
like the advice that was in there was

Love and Success

15:24
just genuinely what is best for you as

Love and Success

15:26
the reader. Like he wanted every reader

Love and Success

15:29
to succeed in whatever way that meant

Love and Success

15:31
for him. One of the things that I'm not

Love and Success

15:33
sure people realize even like Born to

Love and Success

15:34
Win, an amazing popular book, you were a

Love and Success

15:38
co-author on that book and then you

Love and Success

15:40
amplified it even further with Choose to

Love and Success

15:42
Win. talk about how you got involved in

Love and Success

15:46
you're learning from your dad as his

Love and Success

15:48
son, but then you're becoming his peer

Love and Success

15:51
at the same time and then really helping

Love and Success

15:52
amplify that next step.

Love and Success

15:56
Um peer that's a that's a stretch.

Love and Success

16:00
[laughter]

Love and Success

16:03
Uh

Love and Success

16:05
you know with with uh the born to win

Love and Success

16:08
book I only contributed a little bit of

Love and Success

16:10
that. It was mainly a compilation. You

Love and Success

16:13
know, when people say, "I've never read

Love and Success

16:14
a Zig Ziggler book. Where should I

Love and Success

16:17
start?" I say, "Read Board to Win." It

Love and Success

16:18
gives you the whole, you know, overview.

Love and Success

16:21
If they say, "Uh, I've read all of his

Love and Success

16:24
books. Which one should I read again?" I

Love and Success

16:26
say, "Bor to win because it's going to

Love and Success

16:28
give you that that basis." Um,

Love and Success

16:32
so the the born to- win

Love and Success

16:37
seminar that we did for years and a born

Love and Success

16:39
to win audio program, it just made sense

Love and Success

16:41
we would have a born to win book. So

Love and Success

16:43
after we came out with that book, uh,

Love and Success

16:46
one of our speakers named Chris Dunham,

Love and Success

16:49
he's amazing. Uh, he spoke on on the big

Love and Success

16:52
giant events with dad probably 300

Love and Success

16:55
times. U, just an amazing speaker. He

Love and Success

16:58
calls me up and he says, "Hey, I got the

Love and Success

17:01
when you come out with your book, I got

Love and Success

17:02
the title." I go, "What's the title?" He

Love and Success

17:05
goes, "It's the title is live to win.

Love and Success

17:08
Your dad wrote born to win. You need to

Love and Success

17:10
write live to win." And so when I wrote

Love and Success

17:14
the manuscript, it was titled live to

Love and Success

17:16
win. Um because if you're born to win

Love and Success

17:19
now, you got to live to win. So I'm I

Love and Success

17:22
love that title. And so I'm writing this

Love and Success

17:25
manuscript and that's a great title.

Love and Success

17:27
It's a sequel. pull the whole nine

Love and Success

17:28
yards. And then our publisher we got was

Love and Success

17:32
Thomas Nelson. And so they'd published

Love and Success

17:34
several of Dad's books and they have

Love and Success

17:36
amazing editors. And so we send over the

Love and Success

17:40
the man when when we finally get it all

Love and Success

17:42
ready and we send in the manuscript and

Love and Success

17:44
they read it, they go, "Uh, we have a

Love and Success

17:47
question for you."

Love and Success

17:50
Yeah.

Love and Success

17:51
Uh, how

Love and Success

17:55
how married are you to

Love and Success

17:59
the title live to win because I think we

Love and Success

18:02
got a better title and I'm like well

Love and Success

18:04
it'll be hard pressed to be

Love and Success

18:09
a better title. So they came back and

Love and Success

18:11
they said, "Choose to win." And I was

Love and Success

18:14
like, "That is a better title." Because

Love and Success

18:17
at the end of the day, one of my other

Love and Success

18:18
friends says this, you're either uh

Love and Success

18:21
you're not born a winner and you're not

Love and Success

18:22
born a loser, but we're all born

Love and Success

18:25
choosers.

Love and Success

18:28
And so that is the truth. We have to

Love and Success

18:30
choose to win. Um and you know, one of

Love and Success

18:34
the programs that I love that we're

Love and Success

18:36
really focused on now is called Be the

Love and Success

18:38
Light. And be the light is about um the

Love and Success

18:43
from a from a performance

Love and Success

18:47
life uh getting quality of life all

Love and Success

18:50
those different things. We're largely

Love and Success

18:53
shaped by our well we're 100% shaped by

Love and Success

18:56
our beliefs

Love and Success

18:58
and many of our beliefs are based on

Love and Success

19:01
lies that we've told ourselves or lies

Love and Success

19:03
that have been told to us. And so you

Love and Success

19:06
see it, you see the light bulb come on

Love and Success

19:08
when people become aware. Wait a second.

Love and Success

19:11
That's not true. They've got awareness

Love and Success

19:14
now. So now you've got a choice. You can

Love and Success

19:17
either ignore the truth and cling to

Love and Success

19:21
this identity that's limiting you, this

Love and Success

19:24
belief, or you can choose the truth.

Love and Success

19:27
Well,

Love and Success

19:28
and the truth will set you free. Uh, but

Love and Success

19:32
it's also scary because it usually means

Love and Success

19:36
that you're having to shed relationships

Love and Success

19:39
and thoughts and things that you

Love and Success

19:41
identified with. And so that's a that's

Love and Success

19:44
a a big thing. So I love the title,

Love and Success

19:47
choose to win because at the end of the

Love and Success

19:49
day, it's a choice. What we do is a

Love and Success

19:51
choice.

Love and Success

19:52
That's so good. On the on the be the

Love and Success

19:54
light, you're you've been pushing that

Love and Success

19:57
more and more in a good way. uh talk

Love and Success

19:59
about the significance of 2026 and it

Love and Success

20:02
being your dad's hundth birthday if he

Love and Success

20:06
was still here. Talk about what you're

Love and Success

20:08
doing and it's cool to think about the

Love and Success

20:10
amazing community of people that have

Love and Success

20:12
been impacted by Ziggler.

Love and Success

20:15
Yeah. So, uh just kind of the cool

Love and Success

20:17
backstory is at the end of last year my

Love and Success

20:19
daughter says, "Hey, it's going to be

Love and Success

20:21
Papa's 100th birthday next year. So, dad

Love and Success

20:23
would be a hundred years old on November

Love and Success

20:25
6th, 2026."

Love and Success

20:28
and she says,"We should do a big event."

Love and Success

20:30
And I said, "Yeah, we should." And then

Love and Success

20:33
she says, "Well, Dave Ramsey has a

Love and Success

20:35
really cool event center that they just

Love and Success

20:37
built. Do you think he would rent it to

Love and Success

20:39
a business like us?" And so I said, "I

Love and Success

20:42
don't know. I'll find out." So I'm

Love and Success

20:44
friends with Dave. Uh we talk two or

Love and Success

20:46
three and not big time, but we email two

Love and Success

20:48
or three times a year. And uh so I said,

Love and Success

20:51
"Hey Dave, would you rather rent would

Love and Success

20:53
you ever rent your facility to somebody

Love and Success

20:54
like us?" and he responded back, "No, we

Love and Success

20:57
wouldn't, but for a friend." And so,

Love and Success

21:02
next thing you know, we're having the

Love and Success

21:04
Zig Ziggler 100th

Love and Success

21:08
see you at the top birthday celebration

Love and Success

21:12
uh hosted by Dave R. Dave's going to

Love and Success

21:14
speak. Uh Brian Buffini, Todd Duck. We

Love and Success

21:17
got just this all-star lineup of

Love and Success

21:19
speakers and it's going to be in

Love and Success

21:21
Franklin, Tennessee. Um, and the theme

Love and Success

21:24
of the day is be the light. Uh, so that

Love and Success

21:27
idea of being the light. So everybody

Love and Success

21:29
who comes,

Love and Success

21:31
they're all like Brian Adams is going to

Love and Success

21:33
be there. Um, he's the CEO of a company

Love and Success

21:37
that sells more insurance in the United

Love and Success

21:39
States than any other company. They've

Love and Success

21:41
got 600,000 agents.

Love and Success

21:44
And his company u, and and the way he

Love and Success

21:47
leads it, they've asked us to do

Love and Success

21:49
leadership training with them. and you

Love and Success

21:51
know he's taken these Ziggler principles

Love and Success

21:53
and really built something unbelievable.

Love and Success

21:57
So he's going to talk a little bit about

Love and Success

21:59
how the Zigg inspired him, but mainly

Love and Success

22:02
he's going to talk about uh how anybody

Love and Success

22:05
in the room can take what he learned and

Love and Success

22:08
apply it into their own life and their

Love and Success

22:10
own business. And so all the speakers,

Love and Success

22:11
Dave Ramsey the same, uh Brian Buffini

Love and Success

22:15
the same, I mean just just incredible.

Love and Success

22:18
It it's interesting because if somebody

Love and Success

22:20
has read Zigg's work or your work, I

Love and Success

22:22
think uh a lot of times people think,

Love and Success

22:25
well, that was so relevant back then,

Love and Success

22:27
but now in this world of AI, in this

Love and Success

22:30
world of just how fast-paced things are

Love and Success

22:34
moving, they might be looking for the

Love and Success

22:36
next influencer on Instagram or Tik Tok

Love and Success

22:38
to tell them what to do. uh how do you

Love and Success

22:42
help people realize that these

Love and Success

22:44
principles that were written about are

Love and Success

22:45
still so relevant in today's world?

Love and Success

22:50
So if you're listening right now, um

Love and Success

22:54
ask yourself this question.

Love and Success

22:58
Have you ever done more than you thought

Love and Success

23:00
you could

Love and Success

23:02
because someone else believed you could?

Love and Success

23:07
Well, the answer is yes. It's obvious.

Love and Success

23:11
So you might want to write this down. AI

Love and Success

23:14
will never believe in you.

Love and Success

23:18
What AI will do is used uh properly it

Love and Success

23:24
will give us more time to do the thing

Love and Success

23:26
that has the most value of all which is

Love and Success

23:28
to build relationships with people.

Love and Success

23:32
I mean, I can tell you right now that um

Love and Success

23:35
if you are a subject matter expert, say

Love and Success

23:37
in sales, and you've worked in an

Love and Success

23:40
industry for 30 years, you plus AI will

Love and Success

23:44
build a tactical sales program that's as

Love and Success

23:46
good as any program Ziggler's ever

Love and Success

23:48
built.

Love and Success

23:50
The difference will be

Love and Success

23:52
the values

Love and Success

23:54
and the belief

Love and Success

23:57
that the presenter shares from

Love and Success

24:01
in training that program because you can

Love and Success

24:04
have the best program in the world. You

Love and Success

24:06
can have the best AI. You can have you

Love and Success

24:08
can ask AI question. We'll give you the

Love and Success

24:10
spot-on answer. Right? Just do this. If

Love and Success

24:14
you're like everybody else, you get that

Love and Success

24:16
answer every day. Then you still don't

Love and Success

24:18
do it. Right?

Love and Success

24:20
So, what's the differentiator?

Love and Success

24:23
It is the values, the virtues, the

Love and Success

24:26
philosophy, and the transference of

Love and Success

24:29
conviction and belief that changes

Love and Success

24:32
people. And so we're I I think it's man,

Love and Success

24:36
this is the greatest time ever. Uh

Love and Success

24:38
because people have access to the right

Love and Success

24:40
information,

Love and Success

24:42
but if you don't connect it to the right

Love and Success

24:44
person delivering it in the in that

Love and Success

24:46
relationship,

Love and Success

24:48
then it's not going to have the impact

Love and Success

24:50
it could have. And so, so I'm excited

Love and Success

24:52
about uh what AI is doing from that

Love and Success

24:55
perspective. Uh but I also want people

Love and Success

24:58
to understand it's a limitation. It's

Love and Success

24:59
got knowledge, but it doesn't have

Love and Success

25:01
wisdom. It can't build a relationship

Love and Success

25:05
and it'll never believe in you. And it

Love and Success

25:07
tries. I mean, you've probably gotten

Love and Success

25:10
the ch, you know, the response. Oh, what

Love and Success

25:12
a wonderful question you just asked. Oh,

Love and Success

25:14
wise one. You know, I mean, it's just

Love and Success

25:16
[laughter] it's it's like it's it's

Love and Success

25:18
working on your dopamine centers in your

Love and Success

25:20
brain, right? It's a listening or

Love and Success

25:22
response which goes back to be the light

Love and Success

25:25
which is I believe the number one

Love and Success

25:27
challenge facing our society today is

Love and Success

25:30
the ability to discover and discern the

Love and Success

25:34
truth

Love and Success

25:36
because the neuroscience and the

Love and Success

25:38
engineering uh from social media big

Love and Success

25:41
media whatever they're all doing it from

Love and Success

25:45
a perspective of how do we uh how do we

Love and Success

25:48
optimize

Love and Success

25:50
the, you know, and monop the the money

Love and Success

25:54
aspect of a relationship. That's not for

Love and Success

25:57
my best interest. That's for yours. I

Love and Success

25:59
mean, if if if you can have everything

Love and Success

26:01
in life you want if you help enough

Love and Success

26:02
other people get what they want, every

Love and Success

26:05
question should be about helping me get

Love and Success

26:07
what I want. But it's all manipulation

Love and Success

26:10
to get me to do what they want so they

Love and Success

26:12
can monetize me.

Love and Success

26:14
Yeah. I I love your perspective on that.

Love and Success

26:16
You talk about the the truth. uh talk

Love and Success

26:19
about what you guys have done with the

Love and Success

26:20
truth compass.

Love and Success

26:23
Yeah, so this all came about um right

Love and Success

26:28
after Charlie Kirk was killed and just

Love and Success

26:33
like a lot of people. I was just gutted.

Love and Success

26:35
Um and that's for somebody who didn't

Love and Success

26:37
know Charlie Kirk. I'd seen a few of his

Love and Success

26:38
videos.

Love and Success

26:40
I didn't know that there was even a

Love and Success

26:42
Turning Point business. And I just

Love and Success

26:45
remember, you know, it hit, we all saw

Love and Success

26:47
that it hit the news. It was like real

Love and Success

26:49
time. And even before they announced he

Love and Success

26:53
he had died, I saw the the video of it

Love and Success

26:56
and I'm like, he's gone, right? That the

Love and Success

26:58
reaction

Love and Success

27:00
and I just got heartsick for for his

Love and Success

27:03
family. Um because I said he's married,

Love and Success

27:06
he's got kids. And then I watched my

Love and Success

27:09
social media timeline blow up

Love and Success

27:12
and it was like he was either Satan or

Love and Success

27:17
the Messiah.

Love and Success

27:19
And we saw all the stuff, all the

Love and Success

27:21
division that came out of that. Well, we

Love and Success

27:23
have a pattern in this country of that

Love and Success

27:25
cycle of division. You know, anything

Love and Success

27:27
lightning rod happens, it's used to

Love and Success

27:29
divide.

Love and Success

27:31
And so a couple of days later, I'm out

Love and Success

27:33
praying, walking and praying, and I'm

Love and Success

27:36
like, God, what's going on? And this

Love and Success

27:38
thought came into my head, and that is

Love and Success

27:40
this. People don't know how to discern

Love and Success

27:43
the truth. They don't know how to

Love and Success

27:44
discover the truth.

Love and Success

27:47
And so I used to study uh ancient Jewish

Love and Success

27:50
tradition. And so one of the stories is

Love and Success

27:53
the rabbis from different areas and

Love and Success

27:56
different uh theological perspectives

Love and Success

27:59
would get together

Love and Success

28:01
and they would meet and they'd meet in a

Love and Success

28:02
room and they would be there all day and

Love and Success

28:05
they'd argue and they'd present their

Love and Success

28:07
side and they would really get intense

Love and Success

28:09
and then they were done.

Love and Success

28:12
They would all leave together and eat

Love and Success

28:14
dinner together and their families would

Love and Success

28:15
stay in each other's homes and they were

Love and Success

28:17
best friends.

Love and Success

28:19
And so that became like the first little

Love and Success

28:22
point in the truth compass and that is

Love and Success

28:24
that

Love and Success

28:26
you don't argue to win the argument. You

Love and Success

28:29
argue to discover the truth.

Love and Success

28:32
Okay. So, so then, so what's another

Love and Success

28:36
point in that? Well, I can't really

Humility and Respect

28:40
have

28:44
a genuine argument in good faith around

28:46
that premise of let's discover the truth

28:50
unless I respect you.

Wisdom and Social Media

28:52
Uh, humility,

28:55
it's like humility is the taproot of

28:57
wisdom.

28:59
And so just look at your Facebook feed

29:02
or social media interactions.

Appropriate Behavior Online

29:05
Um do you see humility and respect for

29:09
the other side?

29:11
You don't

29:13
when is it ever appropriate to take

29:15
somebody else down personally? It's

29:17
never [laughter]

Truth Compass and Filter

29:22
right. It's just not. And so, so we took

29:24
that truth compass and then we built a

29:26
truth filter and then we created a

29:28
six-stage process.

Overcoming Self-Doubt

29:30
So, if somebody's struggling like in

29:32
business, let's just say uh you're a

29:35
leader and there's somebody on your team

29:37
and you want to you think they'd be a

29:39
great leader and every time you approach

29:40
them they're like, "No, I couldn't do

29:43
that." Well, why not?

Identifying Limiting Beliefs

29:47
Oh, well, I never graduated high school

29:48
or,

29:51
you know, when I was 14, my dad left.

29:53
Or, well, what it is that they they're

29:56
telling themselves a story

29:58
that they're not good enough, that they

30:03
could never do that because

30:06
they're believing a lie.

Discovering the Truth

30:08
And so before you can give them the job

30:10
and help them be successful,

30:13
you've got to know the right questions

30:16
to ask to see where the foundation of

30:18
that lie is.

Challenging False Narratives

30:20
Because I know lots of people who didn't

30:22
graduate high school who I mean they're

30:24
billionaires now, you know? I mean it's

30:26
like so obviously that's not a

30:29
prerequisite. And I can name a hundred

30:31
people who probably had a worse home

30:34
life than you and they're living an

30:37
abundant life. So,

30:39
is that really the truth? No, it's just

30:42
the lie you've chosen to believe.

Six Stages of Be the Light

30:44
And so, well, let's replace it with the

30:46
truth. And so, the six stages of be the

30:48
light helps somebody see that, right?

30:51
Because we got to you you can't tell

30:53
them the truth. You've got to help them

30:55
discover the truth.

Empowering Others to See Lies

30:56
Yeah.

30:58
You can't tell them it's a lie. You have

30:59
to give them the tools so they can

31:02
discern that it's a lie. And so that's

31:04
really that's a big thing because look

31:06
at where people are in their life. If

31:08
they're stuck,

31:10
if they're not having the life they

31:13
want, there's usually a foundational

31:17
belief that's keeping them there.

Unpacking Limiting Beliefs

31:19
That's so good. And that's what we help

31:22
unpack.

31:24
We're going to put in the show notes for

31:25
anyone that wants information where they

31:28
can go check that out, too, because I

31:29
think that's such a powerful tool. Um,

True vs. False Servant Leaders

31:32
one of the things that I've always

31:34
wondered reading through all the books,

31:37
going through a lot of the material, how

31:42
do you tell the difference between a

31:45
true servant leader and somebody who is

31:48
disguised as a servant leader focused on

31:52
like self-service leadership? H how do

31:55
you determine that?

Attributes of Selfish Leaders

32:00
Yeah. Um

32:03
well one of them is this um the more

32:05
anxious

32:07
worried

32:11
someone is

32:16
the more selfish they are.

32:18
So if the attributes are control,

32:20
pressure,

32:22
uh

32:25
you you you kind of feel their

32:28
temperature rising as deadlines approach

32:30
or as temperatures rising if it's not

32:33
going their way even though they claim

32:37
to be a servant leader.

Characteristics of True Servant Leaders

32:40
Um because a true servant leader

32:42
you're you're

32:44
gosh you're

32:47
just you're you're not you're not

32:50
results focused

32:54
the results like like what here was

32:56
dad's secret on stage I said dad how do

32:59
you how do you judge a speech and he

33:02
said well I never I never judge it by

33:04
the applause. boss

Judging Success by Preparation

33:06
and he'd get standing ovations

33:08
constantly, right? And I'd say, "Well,

33:10
how do you judge it?" He said, "Well, on

33:13
two things.

33:15
Did I prepare enough

33:19
based on the time I had to give my

33:22
best?"

33:24
And sometimes he had a lot of time and

33:27
sometimes he'd have three speeches in a

33:30
row and weather delays and everything

33:32
else. And so that by the time he got to

33:34
that third speech is a hard road, right?

33:36
He'd still prepared, but it wasn't as

33:39
much as maybe for the first talk in that

33:42
series.

Speaking Truth in Love

33:44
So he said, "Did I prepare with the time

33:47
I had and the second one?" And here's

33:49
the big one.

33:54
Did I speak God's truth in love?

33:57
Because if I speak God's truth in love,

34:01
then whatever somebody does with it is

34:03
between them and God.

Detachment from Outcomes

34:05
And so he had no attachment to the

34:08
outcome.

34:10
So if your self-worth or value

34:13
is based on the result that you get,

34:17
then you're not a servant leader.

Love Over Magnitude

34:19
Yeah.

34:20
Right. And you see that all the time. I

34:23
think it was brother Lawrence 16th

34:25
century. I could be off on the dates. He

34:28
said this. He said God cares not for the

34:31
magnitude of the work

34:34
but only for the love in which it is

34:36
done.

Love in Leadership

34:38
So a true servant leader

34:40
whether the work is big or small doesn't

34:43
matter. It's the love in which it's

34:46
done.

34:48
That's so good. And that's how I think

34:50
you can ultimately tell because if

34:53
you're doing it for selfish reasons,

34:55
you're going to have all the

34:58
characteristics of a selfish person,

35:01
anxiety, worry, fear,

35:04
and then when when the pressure gets on,

35:06
those all escalate.

Feeling Presence and Care

35:09
I love that. And and I love that

35:12
every time you read or listen to

35:15
anything from Zigg or yourself, uh you

35:17
feel that you feel you don't feel

35:20
anxious. You feel fully present. You

35:23
feel uh just like you're caring for the

35:26
person right across from you. So I I

35:28
love that. Um all right, Tom, I want to

35:31
finish with 10 rapidfire questions.

Rapidfire Questions

35:34
Sure.

35:35
And you just say the first thing that

35:37
comes to mind, and there is no wrong

35:39
answer.

Servant Leadership Inspiration

35:41
Who is the first person you think of

35:43
when I say servant leadership?

35:45
My dad.

Describing Tom Ziglar

35:46
All right. Five words that most describe

35:48
you.

35:50
Uh

35:52
five five words. Let's see. Uh

35:57
intellectual engineer.

36:01
Um that's two, right?

36:03
Yep.

36:05
Uh, quiet,

36:09
thoughtful,

36:12
steady.

Favorite Authors and Books

36:13
Love that. All right. One of your

36:15
favorite authors or favorite book,

36:18
either way.

36:20
Yeah. So, I just read uh Jim Murphy's

36:23
two books. Um,

36:26
I can look them up if you want the

36:28
title.

36:29
No, I Jim Murphy is great. We'll take

36:31
him as the author.

36:32
And then Yeah. And then uh Owen

36:34
Fitzpatrick has a new book coming out

36:36
called Inner Propaganda.

Upcoming Book Recommendations

36:38
Oh.

36:39
And it is fabulous. It's it's going to

36:41
be an I think it's going to be an iconic

36:44
book in our industry as far as uh the

36:48
inner propaganda, the story we tell

36:51
oursel.

36:52
Yeah.

36:53
And what that does with our and and

36:55
where those come from, how to change it,

36:57
how it's used against you, how you can

36:59
use it for you, how it really governs

37:01
your life. It's

Favorite Food and Activities

37:03
It's good.

37:05
I'm going to add that to my next hit

37:07
list. Uh favorite food.

37:10
Wow.

37:12
Uh Mexican food.

37:15
Favorite thing to do in your free time?

37:18
Fish or golf?

Surprising Personal Facts

37:20
All right. Surprising fact about you.

37:23
Uh I have worked out

37:27
four years

37:30
and three months in a row. So,

37:32
wow.

37:33
Every day.

37:34
Good work.

37:35
So, that's a long streak.

Favorite Travel Destinations

37:37
That's awesome. Favorite place you've

37:39
been.

37:42
Well, my favorite small city in the

37:44
world is Dublin. Uh uh my favorite uh

37:48
bigger city is is Melbourne, Australia.

37:52
And the countryside of Ireland would

37:55
probably be if I could go spend some

37:58
time, that's where I would go.

Future Travel Plans

38:00
Is okay. Maybe this answers that. Is

38:02
there anywhere in the world you want to

38:04
go that you haven't been?

38:06
I haven't I haven't done the whole uh

38:09
Ireland tour. I'd love to do that.

38:11
Scotland, too. Um yeah, for sure.

Best Advice Received

38:14
All right. Best advice you've ever

38:16
received.

38:20
Wow. That's a

38:26
When I was young When I was young, I've

38:28
gotten so much good advice. like crazy.

38:30
When I was uh in college, I wanted to do

38:34
something um

38:37
and I was old enough to do it and my dad

38:40
said, "Will that take you closer to or

38:42
further from your goal

38:45
and so that taught qu that taught me

38:47
something at many many layers?" So

38:51
that's good. If you know where you're

38:52
headed and what your what your dreams

38:54
and goals are, you can always ask

38:56
yourself that before you're about to

38:58
invest time or energy into something.

39:00
It's just going to take me closer to it

39:02
or further from it. It's just such a

39:03
powerful

39:04
thing. That's great advice. All right.

Importance of Servant Leadership

39:07
And finally, a podcast on servant

39:09
leadership. Why should people care about

39:11
becoming better servant leaders?

39:16
because as much as the world needs it,

39:18
you get you're going to get the most out

39:20
of it. It's going to change your life.

39:22
It's it's

39:24
um you know, it's whether it's anything,

39:26
whether it's leadership or sales or

39:28
whatever. Um

39:31
do you like let's say you miss a sale

39:35
or you don't have the crucial leadership

39:39
conversation.

Impact of Missed Opportunities

39:42
Um, do you regret the money you lost in

39:44
the sale or the advancement

39:47
of that, you know, of your own career

39:49
because of that conversation going well

39:51
leadership-wise? Or do you fall asleep

39:54
wondering

39:56
how much it's going to cost that other

39:58
person that they didn't say yes?

40:01
Because you in Hebrew, this is this is

40:03
great. uh in Hebrew there's a word for

40:06
sale

40:08
and

40:10
it it's a high moral value word. It it

40:12
it talks about uh the letter Hebrew

40:15
letters have numerical values and the

40:18
the words have moral value, right? So

40:22
the letters have numerical moral value

40:25
and the words do too. And so the the

40:29
there's one word for sale that just

40:31
means transaction. There's another word

40:33
for sale and this is what it means. To

40:37
look into the future of someone's life,

40:41
to anticipate a problem they're going to

40:43
have

40:44
and then to help them avoid that

40:46
problem.

Sales as Servant Leadership

40:48
And so, Dad always said, "We're all in

40:50
sales."

40:52
Because that isn't that what servant

40:54
leadership is? It's serving someone,

40:57
looking into their future and helping

40:59
them evol uh avoid a problem they're

41:01
going to have.

Closing Remarks

41:04
Wow, that's super good. Well, Tom, thank

41:08
you for being on the podcast and thank

41:10
you for carrying on what Zigg started

41:13
and amplifying it and uh and I'm excited

41:15
for people to follow what you're doing

41:17
and get plugged in and also to check out

41:19
the hundth birthday that I think uh

41:21
people will be really excited to follow

41:23
and see.

41:25
Yep. I hope you can come and bring a

41:27
bunch of friends.

41:28
Yeah. [laughter]

41:30
Oh, well, thanks for being on.

41:32
All right. Thank you. What a blessing.

Podcast Outro

41:36
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41:38
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41:40
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41:42
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41:44
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