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Scott Sonju

Episode: 94

Today on the Servant Leadership Podcast we welcome Scott Sonju, longtime sports executive, leadership coach, and senior advisor. Scott grew up in the sports world — his father was the founding president and general manager of the Dallas Mavericks — and he has built his own remarkable career across professional baseball, rugby, and international sports. Scott led the Frisco RoughRiders for thirteen years, where more than one hundred and twenty-five players developed before going on to play for the Texas Rangers. He helped train the Chinese national baseball team, launched the Dallas Jackals in Major League Rugby, and today teaches sports sponsorship at SMU while coaching CEOs and executives across the country. In this conversation, Scott and I talk about how blind spots show up at the highest levels of organizations and what servant leadership really looks like when you have to make the hard call.

Episode Transcript

Velvet Covered Brick

0:00
He always called it a velvet covered

0:01
brick. You know that you want to be uh

0:03
as tender as possible, you know, but as

0:05
firm as necessary.

Welcome Scott Sonju

0:12
Today on the Servant Leadership Podcast,

0:14
we welcome Scott Sanju, longtime sports

0:16
executive, leadership coach, and senior

0:19
adviser.

Scott’s Sports Background

0:20
Scott grew up in the sports world. His

0:22
father was the founding president and

0:24
general manager of the Dallas Mavericks

0:26
and he has built his own remarkable

0:28
career across professional baseball,

0:30
rugby, and international sports.

Frisco Ruff Riders Leadership

0:33
Scott led the Frisco Ruff Riders for 13

0:35
years where more than 125 players

0:38
developed before going on to play for

0:39
the Texas Rangers.

International Sports Experience

0:42
He helped train the Chinese national

0:43
baseball team, launched the Dallas

0:45
Jackals and Major League Rugby, and

0:47
today teaches sports sponsorship at SMU

0:50
while coaching CEOs and executives

0:51
across the country. In this

Conversation with Scott

0:54
conversation, Scott and I talk about how

0:56
blind spots show up at the highest

0:58
levels of organizations and what servant

1:00
leadership really looks like when you

1:01
have to make the hard call.

Podcast Introduction

1:03
Well, Scott, thank you for joining the

1:05
servant leadership podcast.

1:06
A pleasure to be with you.

Backyard Interview Setting

1:08
This is so fun. We are sitting in your

1:10
beautiful backyard. Uh, and I am excited

1:12
to talk with you.

1:14
I delighted to be with you. I noticed a

1:15
plane is flying over right as we start

1:17
talking, so hope it’ll pick that up. We

1:18
didn’t think that through.

1:19
Didn’t think that part through, but

1:20
it’ll work, I’m sure.

Sports Family Background

1:21
Yeah, there’s not too many of those.

1:23
So, okay, we’re going to talk a lot

1:25
about your background, a lot about what

1:26
you’re doing today, but you’ve been in

1:29
the sports world basically since you

1:31
were a kid. Talk about what sports has

1:33
meant to you and your family and how you

1:35
even got into this world. Yeah. So, um,

1:38
as you referenced, I grew up kind of in

1:39
a sports family and then my father was

1:42
the founding president and general

1:43
manager of the Dallas Mavericks. So,

1:44
that was the family business growing up.

1:46
And around the dinner table, you learn a

1:47
lot being around that industry and

1:48
running around the stadium and kind of

1:50
being around that side of it. And for my

1:53
uh brother and sister and I, that was

1:54
kind of normative. We just thought that

1:55
was uh, you know, what what maybe a

1:58
typical family is. And then as you get a

1:59
little bit older with your friends, you

2:00
find out, oh, it’s kind of a unique, you

2:02
know, unique upbringing that we had.

Unique Upbringing

2:03
Very unique. And and we were very

2:05
blessed uh for that. But it was kind of

2:06
fun growing up around seeing the

2:08
business side, not just the competitive

2:10
side of sports. And then coming out of

2:12
undergrad at Texas A&M, I went to go

2:14
work for the Dallas Mavericks uh for a

2:16
couple years. And so it was kind of fun

2:18
being able to see behind the curtain

2:19
firsthand and being uh there. And I will

2:21
say this, when you go to work for uh for

2:24
the team that your father was the the

2:25
founding, you know, CEO and is the

2:28
current CEO, no one there really likes

2:29
you that much. you know that they liked

2:31
you when you were in junior high in high

2:32
school running around the stadium and

2:33
you were a nice polite kid but now it’s

2:35
like okay there’s some nepatism why is

2:36
this kid here and I made it very clear

2:39
my intent was not to stay real long and

2:40
I was going to outwork everybody and

2:42
really made sure to earn their respect

2:44
and only stayed for about two years but

2:46
ended up becoming one of the top

2:47
salesperson uh there in a entry- level

2:49
position

Short Tenure at Mavericks

2:50
and it was really a wonderful experience

2:52
why did you not want to work there long

2:53
term

2:54
yeah well um I think that uh at that

2:56
time in my life I don’t know I had a

2:58
great vision for what how I want to

2:59
deploy away my my um my skills and my

3:03
interests in those things plus limited

3:05
skills at that point and want to get

3:06
more skilled. Uh but I had a real heart

3:08
for a place in upstate New York called

3:10
Camp of the Woods which was a 501c3

3:12
nonprofit. It was a Christian family

3:14
camp, like a family resort. And it was a

3:17
place that my parents actually met on

3:18
the summer staff in the 1960s. And so

3:20
we’d been going there for uh the summers

3:22
for many, many years. And I saw that as

3:24
a place that I love to work. I love the

3:26
outdoors and it’s in the mountains. And

3:28
I saw it as an opportunity as a young

3:29
person. I was 24 when I got hired there

3:31
to get way more responsibility than I

3:34
would in the kind of real world if that

3:36
makes sense. And so as a 24 year old,

3:37
all a sudden I was responsible for 270

3:40
uh summer staff, college students, high

3:42
school students, internationals, and uh

3:44
some adults about 35 full-time

3:46
year-round staff. And so it was

3:47
tremendous amount of leadership

3:49
opportunity at a really young age uh

3:51
there. And really love that experience.

Leadership at Camp of the Woods

3:53
Wow. Okay. So think about the difference

3:55
between what you saw in leadership at

3:57
the Mavs then what you experienced in

3:59
leadership at that camp early on. How

4:02
did that shape how you view leadership

4:04
and what were some of the good and bad

4:05
that you saw from from both areas? you

4:07
know, any place that you go to work, you

4:09
know, that you’re looking forward to

4:11
being joining a certain company, an

4:12
entity, a ministry. Uh sometimes when

4:14
you see behind the curtains, you get uh

4:15
you can get a little disillusioned and

4:17
uh in the in the former case with the

4:20
Mavericks, it was really a wonderful

4:21
experience seeing all types of folks

4:23
there and just uh my father is a great

4:25
example of of a servant leader and it

4:27
was just fun to um uh to be there as he

4:30
was running it. At the same time,

4:31
there’s a pressure on you a little bit

4:32
when it’s a family uh thing. And so I

4:34
try to kind of you stay below the uh the

4:36
surface there and and just seeing the

4:38
the different department heads and

4:40
different folks how they are empowered

4:40
and the ways they make decisions. You

4:42
always learn from folks who are leaders

4:43
above you. Sometimes you’re learning

4:45
things to emulate. Sometimes you’re

4:46
learning things you might want to do a

4:47
little differently. Sometimes you’re

4:48
learning things that you’re not going to

4:50
do, you know. So it’s still valuable

4:52
though. It’s still valuable lessons. And

4:53
I had a lot of great leaders though uh

4:55
around me that I was able to learn from.

Leadership Lessons

4:57
and then going to uh full-time there at

4:59
camp of the woods. It was a wonderful

5:00
experience as well and one learning from

5:02
people who were there who’ve been doing

5:03
those things at the same time getting a

5:06
bigger platform and opportunity to

5:07
really start exercising a lot of my

5:08
leadership. I look back and I think um

5:11
you know I know I I learned a lot and I

5:14
think did well in many ways but I also

5:15
look back at some uh uh young arrogance

5:17
I think I had. I think I thought that I

5:19
was probably, you know, the uh maybe I

5:22
was the brightest one in the room uh

5:24
type thing and uh that was is really um

5:27
not the right scenario, not not the

5:28
right mindset, I think. Uh not that it

5:30
was that way all the time, but uh the

5:32
flip side, there’s also that youthful uh

5:34
enthusiasm and not necessarily uh seeing

5:37
how daunting certain challenges can be.

5:38
So, you just go for it in a lot of ways.

5:40
And I think that’s very valuable as

5:41
well. Uh and so in my life though being

5:45
around I always look at leaders see what

5:46
I can learn and see what I can learn

5:48
about leadership not just from the

5:49
people who are leading me or guiding me

5:51
mentoring but also the people also

5:53
through books and different things you

5:54
want to read and learn uh because I

5:56
think leadership some people more

5:57
naturally have more charisma some people

6:00
naturally have more what we consider

6:02
they look like leaders uh sure but it is

6:05
a skill people can get better no matter

6:07
what your baseline is you can be a more

6:10
effective leader some comes to you more

6:11
naturally some it

Leadership Development

6:12
But anyone can improve and enhance and

6:14
it’s been a lifelong quest of uh of

6:16
leadership development. It’s something

6:18
I’m very passionate about.

Importance of Rest

6:19
Yeah. Something I’m curious about and

6:21
and it relates to the family camp

6:22
experience. Uh I view that or when you

6:25
talk about it, I think of it as like

6:27
rest and recuperation. Um is that why

6:30
people end up at a family camp? And if

6:32
so, uh how has that been formative for

6:36
you like in terms of how you rest?

6:38
because and we’ll get into it, but

6:40
you’ve run hard in your career running

6:42
some pretty big things. Um, how have you

6:46
thought about rest because of that

6:47
experience? Yeah, I think rest and uh uh

6:51
restoration is very very important for

6:53
for anyone especially for for leaders

6:55
and at camp of the woods you had all

6:58
these guests coming each uh week of of

7:00
the summer where it was such an

7:02
important respit for them and a chance

7:04
for them to reconnect with family

7:05
members to heal to learn by great chapel

7:08
speakers and teachers and music programs

7:10
and just it was very holistic how it was

7:12
approached and just a wonderful thing

7:14
for rest and recreation. I think those

7:16
are high callings important things Jesus

7:18
uh uh modeled uh for us, God modeled for

7:20
us in the in creation itself on the

7:22
importance of rest. And it’s important

7:24
to not just go go all the time because

7:26
eventually you’re going to burn out. And

7:28
there’s a difference between I remember

7:29
a pastor friend of mine made this

7:30
comment difference between burnout and

7:32
worn out. You want to be you worn out uh

7:35
there because you’re working in the

7:36
power of God working through you and

7:38
you’re giving a lot of energy, but

7:39
you’re being calculated. You’re taking

7:41
proper rest, but you’re worn out. Burned

7:43
out is not something you want to end up

7:44
at. And burned out happens too when you

7:46
don’t have rest and recreation,

7:48
right?

Return to Sports

7:48
And don’t have balance,

7:49
right? Okay. So, talk about after the

7:52
camp, you got into some really fun stuff

7:54
that happened to be back in the sports

7:55
world later. Why jump back to the sports

7:58
world?

7:58
Yeah. So, after leaving Camp of the

8:00
Woods, I went to get my NBA out of

8:01
Northwestern and had those two years

8:03
there to try to figure out what it is I

8:05
want to do. And one thing I saw when I

8:07
was there was some of the most

8:08
fascinating people I met uh some fellow

8:10
students some of them international some

8:12
of them from the US who were passionate

8:14
about their faith but passionate about

8:16
the marketplace and really wanted to uh

8:18
integrate their faith with the

8:19
marketplace. they feel a calling to uh

8:21
to be great business leaders.

Minor League Baseball

8:23
And I thought that was really

8:24
interesting uh to see because I’d been

8:26
kind of in a different uh cloistered

8:28
environment for for a while. And so I

8:30
really felt okay, I really want to go

8:31
into the marketplace now. And as I

8:32
looking at the things I like, I love

8:34
small business. I love entrepreneurship.

8:35
I like cleancut wholesome family

8:37
entertainment. And that all kind of

8:38
coaleses into minor league baseball. And

8:40
so kind of going through the network of

8:42
different relationships, I connected

8:44
with a guy named John Spolstra who um

8:46
was an old family uh friend. And John

8:48
was the president at that time of

8:49
Mandandalay Entertainment on their

8:50
sports side. They had multiple minor

8:52
league baseball teams. And uh so I sent

8:54
him a a letter sent him actually a

8:55
letter with a with a jock strap in it.

8:57
Uh which got to differentiate yourself,

8:59
right? Get noticed. And that was a kind

9:01
of an inside joke cuz he had a book

9:03
where he references this uh uh promotion

9:06
they did where they sent out thousands

9:07
of jock straps to season ticket holders

9:09
about renewing. It was very clever how

9:11
they did it. So I did that and then he

9:13
he called me and it was really fun to

9:15
connect and thankful for the opportunity

9:17
I got to come to the Dallas area and

9:18
I’ve been out of state for about seven

9:20
years and so it was fun to come back to

9:22
uh close to where I grew up and be part

9:23
of that first year when we launched the

9:25
Frisco Ruff Riders AA team for the Texas

9:27
Rangers

Ruff Riders Success

9:28
and correct me if I’m wrong but that

9:30
team uh not only had on the field

9:33
success but off the field it became like

9:36
a fan favorite in the area more so than

9:39
any other DA team. Is that true? Yeah,

9:41
we were very blessed. Yeah, we had a

9:42
wonderful staff and it was, you know, it

9:44
was mom and apple pie. It was cleancut,

9:46
affordable family entertainment. It’s

9:47
everything that’s right with sports.

9:49
Young guys chasing a dream, players who

9:50
still think it’s cool to sign

9:51
autographs, who are very accessible. And

9:53
we said, okay, pound-for-pound, we want

9:55
to be more involved in the community

9:56
than any other sports team. And we

9:58
wanted to really control the things we

9:59
can control. We can’t control the team

10:01
plays. We can’t control who the team is.

10:03
You know, it’s the Texas Rangers who

10:04
decide what personnel we have on the

10:06
field, but we can control the

10:08
environment, the atmosphere, the

10:10
cleanliness of the facility, the food

10:12
and beverage, the between innings, you

10:13
know, skits and stunts and all the

10:15
shenanigans, the music, the the full fan

10:17
experience from when the gates open

10:19
until the gates close. And so, we tried

10:21
to do all those things correctly. So,

10:22
whe whether we win or lose, people have

10:24
a great experience. And that’s the nice

10:25
thing about minor league baseball. If

10:27
you were looking at people’s expressions

10:28
when they left our ballpark, you would

10:30
think we won every game. They had a

10:32
great experience. In fact, if you asked

10:33
a lot of them what the score was or who

10:34
won, I bet you a fair amount couldn’t

10:35
even tell you. But they had a great

10:37
time. Their whole all ages. It’s hard to

10:39
find something, Chris, that a

10:40
four-year-old, a 14year-old, and a 40,

10:42
50, 60, 70y old can all enjoy. And they

10:45
can do that with minor league baseball,

10:46
and especially the Rough Fighters the

10:47
way we ran things. Uh, and it was also a

10:49
fun challenge because we were kind of

10:51
David in a Goliath market. Most minor

10:52
league baseball teams are in secondary

10:54
or tertiary markets where we’re in the

10:56
suburbs of Dallas Fort Worth, you know,

10:58
the fourth or fifth largest market in

10:59
the country. And so it was really fun to

11:01
carve out our success and uh but it

11:04
really made a huge difference. We had

11:05
great systems in place, great people to

11:07
execute those systems and we really had

11:09
a special relationship with the

11:10
community.

Launching the Team

11:11
Yeah. What was it like when cuz you were

11:14
early on helping start that initiative.

11:17
I mean what was it like in terms of the

11:20
dreams and what were some pitfalls that

11:21
you bumped into along the way where you

11:23
were just like boy we did not expect

11:24
this coming in?

11:25
Yeah. So the um when you’re starting or

11:29
part of the launch of any uh great

11:30
venture, you know, there’s a lot of

11:32
blood, sweat, and tears that goes into

11:33
that and a lot of that took place before

11:34
I I even came on because the things

11:36
really the the heavy lifting of getting

11:38
the team that was going to happen

11:39
happened before I got there and then I

11:41
came in during that first year uh with

11:43
that and it was just fun to see uh even

11:45
from there all these things that still

11:47
needed to come to fruition and all this

11:48
work. you plan and you execute and then

11:50
you got to audit and see how things are

11:52
going and you learn and you iterate uh

11:54
there and it’s easy for the folks who’ve

11:56
been there for a long time to get a

11:57
little burned out too because there’s

11:58
been so much but also it’s a very

11:59
energizing for for people uh when uh

12:02
when you see things now starting to

12:03
really come alive and you have to learn

12:05
how to adapt things that you were

12:06
planning you got a certain vision in

12:07
mind how this was going to play out and

12:10
it might be that things happen where

12:11
it’s not going to be quite that way so

12:12
you have to improvise and adapt and and

12:14
keep going and uh not not slow down and

12:17
so I think that uh that team in

12:18
particular really uh launched well and

12:21
then maintained that momentum and and

12:24
was always very good at each year adding

12:26
new things or changing up things a

12:27
little bit. You always want to be fresh.

12:29
Always say you have to have a certain

12:30
level of consistency when people come

12:31
back and they they know this brand and

12:33
they want to be a part of it but also

12:34
you need to add new things uh layer on

12:36
top of that to always make it fun and

12:38
exciting and fresh.

Business Model and Creativity

12:39
Talk about the the business model

12:41
because the Rangers are involved in it

12:43
but they’re also not involved in it,

12:45
right? You you kind of have two pieces.

12:47
How much of the show did they dictate

12:49
versus or was it just like players and

12:51
that’s it? And then how much did you

12:52
have to think through your own business

12:54
model and creativity without them?

12:56
Yeah. So we had 100% control of the

12:58
business model of the brand, the sales,

13:00
the marketing, the food service. We

13:02
controlled the lease at the the venue

13:04
and all the the community outreach we

13:05
did. And then what we did is we provided

13:07
the infrastructure, the backdrop for the

13:09
player development side. So the uh Texas

13:11
Rangers would provide the coaching staff

13:13
and all the players. And then we

13:16
provided a great facility and just all

13:18
the support to make a great place for

13:20
them to to develop. And then we’d have

13:21
lineup housing for them and you these

13:23
different things for the players. And so

13:24
it’s interesting business model because

13:25
the players are actually contracted to

13:27
your major league partner. They’re not

13:28
employees of the Rangers, excuse me, of

13:30
the Ruff Riders. They are employees of

13:31
the Rangers. Uh but once the players

13:33
worn our uniform, we have the use of

13:35
their likeness in that uniform, you

13:36
know, for for life. And so it’s great

13:38
for marketing purposes. And we really

13:39
wanted to help build into these players

13:41
while they’re with us. we can’t control

13:42
how long they’re with us, but it was fun

13:43
because DA baseball, that’s really where

13:45
the stars are made. And we’re not far

13:46
from Arlington where the where the

13:48
Rangers are are, uh, home field is. And

13:51
so, uh, we had all the great players. In

13:53
fact, my years there, 13 years there, I

13:54
think we had 125 players or so come

13:56
through Frisco who went on to play for

13:58
the Texas Rangers for at least a certain

14:00
portion of time, uh, there. Some for

14:02
career, some for, you know, limited

14:03
time. And so, it’s just really fun in

14:05
the development side to see that bench

14:06
strength and players get called up. And

14:08
then the, you know, 2010 and 11 World

14:10
Series teams of the Rangers, you know,

14:11
more than half those rosters came

14:13
through Frisco. And so that was really

14:14
fun for us to see.

Player Development

14:15
That’s a lot. That feels like more maybe

14:18
being called up than others. Is that

14:19
true or is that pretty common where it’s

14:21
that many over the course of a decade

14:22
getting called up into the majors from

14:24
other teams,

14:25
you know, to be candid, I don’t I don’t

14:27
even know the answer to that. You know,

14:28
I so focused just on the stuff that that

14:30
we did. Uh I do think that’s on the high

14:31
side. And I think part of that is

14:33
proximity that they want to keep an eye

14:34
on their stars. you want to keep them

14:35
where you know their GM, their scouts,

14:38
they could come in person and and see

14:39
regularly because we’re so close. We

14:40
also got the choice rehab assignments uh

14:42
because you could send the player could

14:43
still stay at their house at night and

14:45
see their team doctors but then you know

14:46
rehab in Fris you know 45 minutes away

14:49
from Arlington and so that really worked

14:51
out uh well for for the Rangers.

Stewarding the Team

14:53
Wow. That that would have been just such

14:55
a fun experience. Uh in thinking through

14:57
it, you’re kind of stewarding your team

15:00
there. uh you’re stewarding the fan

15:02
experience, but also you’ve got all

15:03
these players that are under your care

15:06
temporarily or partially and they’ve all

15:10
got hopes and dreams. How did you think

15:12
about leading well with such different

15:15
people in the organization? Uh and what

15:18
did you learn about leadership while you

15:20
were running that?

Leadership with Players

15:22
Sure. So, you know, with the players, it

15:24
was fun. Um, for some of these players,

15:26
uh, they’ve been chasing their dream,

15:27
and this is going to be the end of their

15:28
dream is is Mor League Baseball, which

15:30
is a very high level success, but it’s

15:32
obviously not, you know, the the big

15:33
leagues. Uh, and one of the things we

15:35
would do is we had a game program. We

15:37
gave out every game that had a different

15:38
cover, and we’d rotate different players

15:40
who might be in that cover or a mascot,

15:42
those types of things. But when it was a

15:44
player on that cover, we would uh take a

15:46
stack of those and put them in that

15:47
player’s locker uh there. So when they

15:49
came to the game that day, they had a

15:51
big stack with a little note from us,

15:52
you know, congratulating them because we

15:54
wanted them be able to send them to

15:54
friends and family, those types of

15:56
things. If a player got up to the Texas

15:58
Rangers, uh their first game there, we

16:00
worked it out with the clubhouse

16:01
attendant, the Rangers. We’d have a

16:02
gift, you know, there and something in

16:04
their uh in their locker uh w

16:06
congratulating them their first day

16:08
making it to the show. You know, those

16:09
are little touches you do uh to really

16:11
build into folks uh there. We also did a

16:13
lot of orientation where players would

16:14
start uh with us of how to make a great

16:16
experience here and we gave them lots of

16:18
opportunities also to uh be involved in

16:20
the community and to serve and and to

16:21
make little extra money doing things. We

16:23
always had players signing autographs

16:24
before every game uh there uh at the

16:26
main entrance and so those are fun

16:28
little touches you do. And with uh my

16:30
focus overwhelmingly was on our

16:32
full-time staff. We had about 55

16:34
full-time employees, about 16 interns,

16:36
maybe 300 part-time, you know, game day

16:38
staff over the course of the season. And

16:40
so since we weren’t uh uh the ones

16:43
responsible for the actual development

16:45
of the players, it’s the Rangers taking

16:46
care of that. We really were focusing on

16:48
the development of our employees, of the

16:50
staff, all of our sales folks and uh all

16:52
the folks running our stadium

16:54
operations, team operations, all those

16:56
aspects. And so what was fun on that is

16:58
all the little things we would do to

16:59
build a great culture and that really

17:01
helped them kind of like players. Many

17:02
of them wanted to get to the NBA or MLB

17:06
or NFL or Major League Soccer, whatever

17:08
it is. And so we tried to really help

17:10
them reach those goals and make this a

17:12
great launching place to really equip

17:14
them, build into them, and then help

17:15
them get that next opportunity. I think

17:17
we placed more people into significant

17:18
jobs in the next level of of

17:21
professional sports than probably any

17:22
minor league team in the country. We did

17:24
that for many, many years. It was very

17:26
rewarding to see that. And often times

17:27
it’ be someone who 6 months later, a

17:29
year later after they had left us to uh

17:32
another position at the professional

17:34
leagues, I’d get a note, an email or a

17:36
letter to saying, “Hey, looking back at

17:37
someone, I didn’t realize how special

17:38
that environment was. I didn’t realize

17:40
how unique our culture was. Thank you

17:41
for, you know, investing in me.” That

17:43
type of thing. And so it was very fun to

17:45
help them get where they wanted to go.

17:46
Uh similar to players.

Stepping Ground for Everyone

17:48
Yeah, that’s interesting. I didn’t think

17:50
about that, but really it was a stepping

17:51
ground for like everyone in the

17:53
organization.

17:54
uh and you had the responsibility and

17:57
opportunity to actually lead them

17:59
through like developing themselves as

18:02
you would instill into your leaders

18:04
knowing that they’re going to be leaving

18:06
you uh to go somewhere else or knowing

18:08
that they wanted to go somewhere else

18:09
after maybe to the NBA or maybe to the

18:12
Rangers wherever they wanted to go. What

18:14
were some of the things that you tried

18:16
to instill in your staff and your team

18:18
of great leadership principles?

Instilling Leadership Principles

18:20
Yeah, so one thing it’s important to

18:22
instill those things. There’s a couple

18:23
ways that needs to be done. One, you

18:25
have to know what you want to instill.

18:26
But two, you have that in the way of of,

18:29
you know, mentoring and certain folks

18:31
you’re building into directly, your

18:32
direct reports in those things. Uh, two,

18:34
setting up a certain culture that

18:36
rewards or or celebrates certain things

18:38
that you want to encourage. Uh, and then

18:41
you also have, excuse me, you have, um,

18:45
as you get to know each of these staff,

18:46
getting to know what their goals and

18:47
objectives are and really see, okay, how

18:49
do we get them from here to here and

18:51
help them think through what those goals

18:52
and objectives uh, are. But you have to

18:54
model things

18:55
in that uh, is you model the type of

18:58
leadership you want and and I’m very

19:00
imperfect. My other leaders were all

19:01
imperfect and flawed. But that’s part of

19:03
what you model. You model apologizing.

19:05
You model when you screw up, owning

Modeling Leadership

19:08
and making it right. And if you need to

19:10
ask for someone’s forgiveness, you do

19:11
that. If you need to do that publicly

19:13
because you did something publicly uh

19:14
there, you do it publicly in front of

19:16
the whole staff. You know, you apologize

19:17
to someone. Uh and that’s modeling for

19:19
them as well. Uh and so it’s important

19:20
to model that uh of how how you

19:23
reconcile, how you apologize, how you

19:25
confront, how you make decisions, how

19:27
you lead, uh how you encourage, all

19:29
those things. And so I think modeling is

19:31
very important. uh and then having uh

19:33
you know mentoring uh uh opportunities

19:35
but then creating an environment in a

19:37
culture where people can really flourish

19:39
and one ways we approach it Chris is we

19:41
really want to help people thrive not

19:43
just professionally

Holistic Development

19:44
but personally we we are holistic people

19:46
and so we want to think of it

19:47
holistically not that we wanted to you

19:49
know tinker and interfere in people’s

19:50
lives but we were had a lot of staff

19:53
they were with us during fascinating

19:54
life stages a lot of them just graduate

19:56
from college they’re going to go through

19:58
maybe an engagement they’re renting um

20:00
leasing their first car, buying their

20:02
first car, buying their first house,

20:03
birth of a first child. We had a lot of

20:04
firsts with staff who were with us. And

20:06
so, it’s really fun to walk with them

20:08
through that as much as they wanted us

20:09
to walk through with them uh those

20:12
things, but really trying to help them

20:13
see a balanced life and integrating the

20:15
the whole and they knew, hey, we really

20:17
care about them personally as well as

20:19
professionally.

Leadership in Practice

20:20
Yeah. And I guess it’s something that we

20:20
don’t talk about enough on the podcast

20:24
is it’s not just about what you want to

20:26
instill in people, it’s how you want to

20:29
instill it in them. and to kind of walk

20:31
the walk with them and really do life

20:33
with them and show them this is what

20:35
leadership looks like. Sometimes that’s

20:35
even better than trying to instill

20:38
whatever leadership principles that

20:40
people have. So, I love that.

Career Transition

20:41
Um, so you kind of got into this trend

20:45
that maybe it followed after your dad a

20:47
little bit of like helping start

20:49
organizations and helping kind of be the

20:51
spearhead person in a new thing. So,

20:55
after minor minor leagues, what did you

20:57
go on to do after that? And let me say

20:59
this too, Chris. The word minor leagues

21:01
is a terrible marketing word because the

21:03
word minor sounds insignificant where

21:04
minor league baseball to me is just it’s

21:06
it’s awesome. I love minor league

21:07
baseball and it is, you know, they have

21:09
upwards of almost 50 million people a

21:11
year around the country going to minor

21:12
league baseball games uh there. And so

21:14
if if any of the listeners have not been

21:16
to minor league baseball game, I hope

21:18
that they will uh go find one and take

21:20
an opportunity to see that because it’s

21:22
it’s really really fun. So from there uh

Consulting and Entrepreneurship

21:24
I went and started doing some uh some

21:26
consulting. First of all, when I left

21:27
the Ruff Riders, I took a few months

21:29
just to uh do a whole bunch of deferred

21:30
maintenance around the house. A lot of

21:32
honeydew lists to kind of decompress uh

21:34
because you work a lot of games. You

21:35
have 70 games, you know, each season.

21:37
So, it’s a lot of dinners you miss. And

21:39
uh there that I wanted to have more time

21:40
with the family for a little bit and

21:41
really build into them that summer and

21:43
then started getting more involved in

21:44
some other uh projects. And that really

21:46
ended up becoming much more time with

21:48
one of my clients and and then was

21:50
running um with some others uh group

21:53
called Nelte Sports. And Neltex was uh

21:55
was a lot of fun with that. Uh it was

21:57
small entrepreneurial. We did a lot of

21:59
unique fun things including you. We

22:01
acquired the sports leadership institute

22:02
and put on these different events for

22:04
the industry. The global sports summit,

22:05
the collegiate sports summit, uh the

22:07
global sports summit for u owners and uh

22:10
team um presidents, GMs, those types of

22:13
things. It was invite only. And with

22:15
with Nelteex, uh the nail of Nelte was

22:18
Donnie Nelson, who was the then

22:19
president and general manager on the

22:21
basketball side there for the Mavericks.

22:22
and sports being a small world. He was

22:24
my cabin, you know, camp counselor at

22:25
summer camp when I was a kid. So, you

22:27
know, we went uh way back and Donniey’s

22:28
a wonderful guy.

International Sports Projects

22:30
Uh he had a lot of relationships, a lot

22:31
of relationships in China

22:32
uh there. The first NBA player from

22:34
China ever drafted was by Donnie UI.

22:38
People know Yaoing was the first bigger

22:39
name that was there, but Donnie was kind

22:41
of very connected there. Lots of

22:43
relationships. And so through his

22:44
relationships, we ended up with an

22:46
opportunity to uh train the Chinese

22:48
national baseball team. And so he put me

22:49
in charge of kind of spearheading that

22:51
project. and we brought the Chinese

22:52
national baseball team to North Texas

22:54
and they were the roster of an

22:55
independent team that Donnie owned. Wow.

22:57
Texas Airhogs for a couple of summers

22:58
and that was a great project. So much

23:00
fun. Spent a lot of time in Beijing

23:01
getting those deals done and bringing

23:02
those and we were kind of turnkey for

23:04
our Chinese partners. We would provide

23:06
all the the housing, the medical, the

23:08
food, the baseball, the instruction, the

23:09
coaches and really make it just a

23:11
wonderful experience uh in that they are

23:13
not a uh baseball is not a tradition

23:14
there in that country and they didn’t

23:16
have much infrastructure. So the best

23:17
place for them to get better was to come

23:19
to the United States. It was a great I

23:21
thought we were doing our part for

23:22
cross-cultural relationships, you know,

23:23
there and things weren’t quite as

23:25
geopolitically tense as they are today,

23:26
but really made some great friends. That

23:28
was really a fun project that we did. We

23:30
also launched a professional rugby team

23:32
called the Dallas Jackals, which was a

23:33
fun experience. Major League Rugby

23:35
launched in 2017, and I didn’t know much

23:37
about the sport, but I knew a lot about

23:38
business and and uh about the sports

23:41
business there, and it was really a fun

23:42
challenge to bring that to life. And

23:44
there was uh uh folks there in the

23:46
beginning of that, Phil Cam, who really

23:47
is the one who really got that thing

23:49
lined up and and spent years on this and

23:51
then was able to help uh with the launch

23:54
of the team itself and uh we end up

23:56
selling that to the Texas Rangers uh

23:58
there. And it’s just rugby is a great

23:59
sport uh there. It’s not well known in

24:01
the US as it is in the British

24:03
Commonwealth uh countries and whatnot,

24:05
but as you learn about it and some of

24:06
the traditions of it, it’s fantastic.

24:08
Like I’m not sure if you know much about

24:09
rugby Chris, but one of the things we

24:11
loved is postmatch, this is all over the

24:13
world, the two teams would get together

24:15
and have uh have dinner and drinks.

24:17
Uh and the refs, they all got together.

24:19
The the the sport transcended rivalry,

24:22
transcended politics, religion, all

24:23
these different things. It really was a

24:25
unifying thing that uh folks would get

24:27
together afterwards, which I thought was

24:28
a great tradition. We did that. We did

24:30
that with our season ticket holders to

24:31
be able to join with that. And uh that

24:33
was a fun experience uh as well.

Cross-Cultural Leadership

24:35
Wow. Okay. thinking about Chinese

24:38
national baseball team real quick

24:40
leading a leading in a completely

24:43
different culture. I know it was here

24:45
but still interacting with people who

24:47
view leadership differently culturally

24:49
are very different potentially

24:51
especially because that was so new. Uh

24:53
what was that like? Yeah, you know that

24:56
was a fascinating uh experience and part

24:58
was partly what was helpful for me was

25:00
getting uh a quick education from some

25:02
friends who were um bicultural friends

25:04
you know Chinese friends who are very

25:05
much uh uh familiar with American

25:08
culture who spent half their time in the

25:09
United States half their time in in

25:10
China just to learning some of the

25:12
cultural nuances uh there because there

25:14
are differences in how you communicate

25:15
how you relate and uh those different

25:17
things at the one level though humans

25:19
are humans all over the world and so

25:20
there there is that but there are some

25:22
cultural nuances that are important to

25:23
be uh aware of uh for example uh with

25:26
certain decisions we’re trying to get

25:27
made or certain things we had presented

25:29
uh it was when there was a prolonged uh

25:31
not getting an answer a friend of mine

25:33
finally explained that’s they’re trying

25:34
to help me save face and that that means

25:36
no you know like okay well that’s

25:38
helpful to know you know so don’t keep

25:39
having to you know go after it and so

25:41
things like that were great when we

25:42
would travel over there they provided

25:44
such hospitality to us our Chinese

25:46
partners it was really uh just they

25:48
became friends it was great relationship

25:49
when they were here we tried to really

25:50
roll out the red carpet make a great

25:52
experience

Team Dynamics

25:53
uh for them as well. And then on the

25:55
baseball side though, we had a manager

25:57
who was just wonderful with uh

26:00
developing people, developing players,

26:02
but really had a heart for building into

26:03
these folks. I had a pitching coach who

26:06
um uh is the only person in the planet

26:07
with this qualification. He was a

26:09
college pitcher then pitched in Major

26:10
League Baseball uh the St. Louis

26:12
Cardinals organization for uh for a

26:14
period of time and then ended up uh uh

26:17
was overseas for a number of years.

26:18
actually spoke Mandarin and so he spoke

26:21
Mandarin and was qualified in the

26:22
baseball side and just fantastic person.

26:25
He was a huge

26:27
huge uh part of what we were doing those

26:29
two years when we had the Chinese

26:30
national team uh out here uh that made a

26:33
difference. Now where things transcend

26:35
uh there in that team we had a few

26:36
Dominicans, a few Americans but was

26:38
mostly Chinese on that roster. We had

26:40
some of the other players from uh you

26:41
know the US and um say Dominican because

26:44
to enhance their experience uh for the

26:46
Chinese players help develop them and

26:47
and just make the team more competitive.

26:49
Uh what was fun is seeing if the team

26:51
was going to gel was early on in the

26:53
season when uh one of u one of the

26:55
American players got hit by a pitch uh

26:58
that was you know thrown deliberately

27:00
and uh went to see what happened. Our

27:02
entire Chinese dugout rushed the the the

27:05
field as they should have. Yeah. And it

27:07
was like fun to see, okay, you know,

27:08
these guys have jelled, you know, there

27:10
there’s some things that that transcend

27:12
cultural and language barriers and all

27:13
that and they were a team, you know,

27:15
which was fun, but I think it was a

27:16
great experience for the players

27:18
uh of wherever they’re from who who were

27:20
there and great experience for the

27:21
community. I was glad we were able to do

27:23
that project.

Rugby Challenges

27:24
Wow. Okay. So, you’d seen basketball and

27:27
the launch of the Mavs, you’d seen the

27:29
launch of like DA team and been involved

27:33
in baseball.

27:35
Rugby feels really out there like that’s

27:37
not as popular when you think of

27:39
basketball and baseball. Were you

27:41
nervous getting into rugby or what was

27:43
the thought behind it and what was some

27:44
of the exciting stuff and what was some

27:46
some of the challenges? Yeah. Well, the

27:48
exciting thing was was a new challenge,

27:49
you know, with that uh in that hey, can

27:51
we make this thing viable uh here in the

27:53
states? It’s not as well known. The US

27:55
has has um

27:56
uh won the 2031 uh rugby world cup is

28:00
going to be in the United States. And so

28:02
we thought, okay, that’s which is

28:03
actually the second largest World Cup in

28:04
the world. It’s just not again as known

28:06
here. And so they’re trying to really do

28:07
a marketing push world rugby is and

28:09
really grow the sport in uh United

28:11
States. And I think as it

28:12
catches on, I think it really will

28:14
become successful uh there. what the

28:16
sport could really use is kind of like

28:18
Rexom, you know, you need the Ryan

28:20
Reynolds of the world. You need some big

28:21
personalities with big platforms to get

28:23
behind it. If if that was the case, they

28:25
could put it on the map and really make

28:26
it successful. Uh because it’s a great

28:28
sport, you know, there and it’s uh has

28:30
lower concussion uh index than American

28:32
football, you know, per per hour played

28:35
or whatever metric you want to use. And

28:36
these guys aren’t wearing the helmets.

28:38
Maybe that’s why because, you know,

28:39
they’re very careful how they tackle.

28:40
You can’t leave with your head. You

28:41
know, those

28:41
lots of different rules. But I saw it as

28:44
just a a fun u project, a fun uh uh goal

28:48
to see, hey, can we get this thing up

28:49
and running, get it through. I stayed

28:50
through that first season u and got it

28:52
uh uh going before we moved on to other

28:54
other projects.

Rugby Growth Potential

28:56
Uh and the league is still uh still

28:58
there. They’ve added uh more teams and

29:00
there’s been a couple teams that have

29:01
left. It’s it’s a tough uh tough

29:03
business as it is for many different

29:05
types of startup leagues. Uh but it’ll

29:07
be fun to see what uh what happens in

29:08
the coming years with rugby. Well, you

29:10
bring up the Rexom example and now

29:13
influencers getting are getting involved

29:14
all around the world in different sports

29:16
ventures. Some at really beginner level

29:19
or entry level to professional and some

29:21
at the highest levels. Uh what do you

29:23
think that’s doing for sports, good and

29:25
bad?

Influencers in Sports

29:26
Yeah, I think in general uh with with

29:28
some high-profile people getting behind

29:29
sports, I think that’s that’s good for

29:31
those teams, for those leagues, uh good

29:33
for the personal brand maybe of the of

29:35
the influencer. Uh and so I think there

29:37
can be certainly some value on that from

29:39
a marketing perspective. Uh there what’s

29:42
uh what’s a little bit uh you didn’t

29:43
quite ask this but the area that that’s

29:45
interesting is the whole NIL area there.

29:47
I teach a sports sponsorship class at

29:49
SMU the last seven years and that’s been

29:51
a hot topic last few years. I bring in

29:53
an expert to really help talk to the

29:55
class on those topics and it’s just it’s

29:57
very of a lot of interest to the

29:58
students and student athletes who are in

29:59
my class uh there and that it’s kind of

30:01
become a little bit of the wild wild

30:02
west. And I’m not an expert in those

30:04
things, but it’s um it seems like it can

30:06
incentivize uh I’m all for people to be

30:09
able to earn money, you know, there, but

30:11
it incentivizes people to build up their

30:13
own following, you know, and to uh

30:15
probably be as outlandish and as as

30:17
attention seeking as possible uh in

30:19
order to get uh more uh followers to

30:22
help your personal monetization of your

30:24
NIL. And uh I don’t know that that’s

30:26
great for for team sports or different

30:28
things. Um uh I’m not in the locker

30:30
room. I don’t know how those things work

30:31
and stuff, but there’s something that

30:33
seems unsavory uh or to a lot of folks.

30:35
I think I think we all realize there’s

30:36
something not quite right, but I don’t

30:37
know that there’s an easy solution

30:39
uh to those things. It’s amazing how

30:40
technology can really change the sports

30:42
and change the game. uh especially now

30:45
you have you know the major uh

30:47
professional sports athletes you know

30:48
making more money off the court off the

30:50
field uh than they are uh playing their

30:53
sport because of uh social media has

30:55
enabled uh amazing earning power uh as

30:57
these players have become brands in and

30:59
of themselves.

NIL Explained

31:00
Yeah. For those that are not following

31:03
sports closely and don’t know what the

31:05
NIL means for players, uh, explain name,

31:09
image, likeness a little bit and what it

31:12
was like and then what it is like now. I

31:14
didn’t even realize that you were kind

31:16
of teaching in that area SMU. So

31:18
yeah. So um so a few years ago Supreme

31:20
Court and Oban case um basically uh so

31:23
it’s went all the way up you the Supreme

31:24
Court that college athletes, amateur

31:26
athletes could have the right to use

31:27
their name, image and likeness to

31:29
monetize that uh there where before

31:31
amateur athletes if you had payment for

31:32
things you know would uh um nullify

31:35
their ability to be an amateur sports

31:37
and so that has changed. And so then um

31:40
you have all these uh uh different

31:42
co-ops and different things have set up

31:44
trying to figure out how how to leverage

31:46
this. there wasn’t great rules in place

31:48
uh on this uh there and so it’s been

31:50
interesting how different schools and

31:52
different boosters have kind of uh

31:53
approached these things but a player uh

31:55
who has a huge following you know can uh

31:57
have sponsors who come to them and want

31:59
him that player him or her to promote

32:01
that sponsor with a certain amount of uh

32:04
uh posts each year and certain amount of

32:06
appearances those types of things and

32:07
basically letting their likeness be used

32:11
uh and they get paid for it and to the

32:13
numbers of you have some of these

32:14
players uh millions of dollars

32:16
Some will make more money in college

32:18
sports in NIL than they will at the next

32:20
level because they have such a huge

32:21
following but maybe they’re not going to

32:22
actually be hugely successful in the

32:24
career that doesn’t always correlate

32:26
uh on those things. Uh and then you have

32:28
others who have make very modest

32:29
amounts, you know, so it’s we hear about

32:31
the certain names that are making four,

32:32
five, six, seven million a year uh

32:34
there. So essentially they’re kind of

32:35
professional athletes the platforms that

32:37
uh that they got. Um I don’t pretend to

32:40
know what a good solution is or answer.

32:42
Um it’s interesting because now it’s

32:44
also that uh schools are going to be

32:46
paying athletes

32:47
uh as well for their time and and doing

32:50
that and this depending sport it does

32:52
provide a lot of money for the school.

32:53
Most sports don’t provide money for the

32:54
school. They’re they’re a cash. They’re

32:56
an expense.

College Sports Evolution

32:57
Uh but it’s you know basketball or

32:58
football and basketball that kind of

33:00
maybe underwrites everything else uh for

33:02
that. And so um uh at the same time I’m

33:06
wondering how long till the band starts

33:07
saying well where’s mine? You know, I’m

33:09
we’re putting a lot of hours on this too

33:10
and performing and so it’s tricky if

33:12
you’re going to start paying athletes.

33:13
Uh but maybe that is the right thing to

33:15
do. I don’t take a strong opinion to see

33:17
me equivocating because I just really

33:18
don’t haven’t thought it through enough

33:19
to know and I’m not full-time in college

33:21
sports.

33:22
Yeah.

33:22
Uh but it just seems like the uh days of

33:25
innocence have been gone uh for a long

33:27
time though. Well before NIL. Well, and

33:29
it seems like uh for the longest time,

33:33
the majority of what you heard in the

33:35
news was that the idea of a college

33:38
athlete making money was just ludicrous

33:41
and they’re getting a great education

33:42
and the opportunities it’s opening up.

33:44
It’s crazy. And then kind of once that

33:46
Supreme Court decision happened, you

33:48
still had like a year of flux. But now

33:50
that it’s happening, it’s kind of like

33:51
everyone is like, well, of course they

33:53
get paid. Of course they would do this.

33:54
Like this is what they do and this is

33:55
what they do for the school. So, it’s

33:56
funny how even in the last less than 10

33:59
years, things have changed so much and

34:01
and I do think there’s other areas. Uh,

34:04
it’s interesting you brought up band,

34:05
but I think there’s other areas like

34:07
that where it’s like who knows what’s

34:09
going to change in the next 10 years.

34:10
Super interesting as leaders are trying

34:12
to think through that.

Opportunities in College Sports

34:13
It is very interesting time in college

34:15
sports which is creating opportunities

34:16
for different uh entities as well.

34:18
You’re also seeing more private capital

34:20
go into college sports

34:21
which is really interesting uh there

34:23
that uh I think your your major um

34:27
sports programs at different

34:28
universities are going to be I think

34:29
you’re see it much more starting to be

34:31
like pro sports uh there and they’ll

34:32
have GMs and they’ll be uh you know the

34:34
way they recruit and the payments they

34:36
do and it’s just uh it’s a fascinating

34:38
time.

Consulting and Leadership

34:39
Yeah. All right. So, at some point you

34:41
left the rugby world and went back to

34:43
consulting, uh, helping lead new

34:47
divisions in consulting. Talk about what

34:49
you’re doing today and how that even

34:51
came to be.

34:52
Yeah, so, uh, I think it was about three

34:54
years ago, um, I went with a friend of

34:56
mine I’ve known for 25 years, uh, Jim

34:58
Wilkinson, who’s another great example

35:00
of a servant leader. And Jim, uh, had

35:02
founded a company called Trail Runner

35:03
International, which is a strategic

35:05
communications firm with offices, uh,

35:06
all over the world, all over the US. uh

35:08
they really do tremendous work and they

35:10
were getting more sports clients on

35:12
helping uh different projects and they

35:14
thought hey Jim thought let’s go and

35:15
launch a sports division and so uh Jim

35:17
brought on three folks uh Maddie, Jamie,

35:19
myself uh to help launch Trailrunner

35:21
Sports uh offering these same um

35:24
specialized services to the sports

35:26
industry and so the work would be

35:28
fulfilled by our our full-time folks

35:29
within Trailrunner who are all the

35:31
communications experts and then through

35:33
Jamie, Maddie and myself and our

35:34
relationships and we help develop the

35:36
strategy and then launch of Trail Runner

35:38
Sports and try to get uh folks to uh uh

35:40
understand how we can be of assistance

35:42
to them in public private partnerships

35:43
or on media rights negotiations, NIL

35:46
things, all different types of ways that

35:48
we can consult and be of help uh for

35:50
those folks. And so it was really a fun

35:52
uh project and something to be part of

35:54
uh there. Wonderful company. Really

35:55
enjoyed uh being there for um for a

35:58
couple of years there. and then I phased

36:00
out of that last um fall uh and I’m

36:02
still a senior adviser uh with uh with

36:04
Trail Runner but then to start doing my

36:06
own uh more individual uh consulting

36:08
advisory and uh leadership development

36:10
speaking executive coaching

Leadership Development Focus

36:12
uh so I get to work with different

36:14
clients a lot of times it’s in the

36:15
seauite working with some very smart

36:17
talented folks helping them uh think

36:19
holistically and have balance personally

36:20
and professionally help them uh increase

36:23
their emotional quotient uh emotional

36:25
intelligence and uh and how they handle

36:27
conflict how they get along with one

36:28
other how they think uh strategically

36:30
those different aspects and just

36:31
encourage them as well. Work with some

36:33
sports clients where I might get into

36:35
more level of detail on the whole

36:37
business side. Uh and then on the

36:38
non-sports clients it’s more on the

36:40
leadership development. Sometimes it’s

36:41
also come up with programs for the next

36:43
level of bench strength and really help

36:45
build that VP level to get them ready to

36:47
take those next uh those next steps

36:49
forward. And so it’s really fun getting

36:51
to work with uh influential people and

36:53
people who carry some real weight and

36:54
real um stress as well and really help

36:57
them navigate the complexity of uh of

36:00
business and of life.

Blind Spots in Leadership

37:02
It’s interesting because from a young

37:04
age you were surrounded by top

37:06
performers and some of the top leaders

37:08
and and in all of your different

37:10
positions that you held you you were

37:13
helping lead big initiatives and were

37:15
surrounded by other great leaders. Now

37:17
you’re doing the cult, the coaching, the

37:20
consulting. Uh what are some things that

37:23
you see from a blind spot standpoint

37:25
that you think are common among leaders

37:28
in today’s world?

37:29
Well, I think that um uh it’s pretty

37:32
seems to be a universal truth that that

37:34
everyone has blind spots. And then of

37:36
course it makes you hopefully pause to

37:38
think, well, what are my blind spots?

37:39
And hopefully you have a a loved one or

37:40
a colleague or someone who can point out

37:42
our blind spots to us if we initiate or

37:44
ask them or maybe they’ll initiate and

37:45
let us know. uh there because it’s easy

37:48
to uh u self-deception is a very common

37:50
thing for uh for for folks. Some of the

37:53
common themes I see with a lot of uh

37:55
people is u uh many times it is not um

37:59
being aware of the the impact they’re

38:01
having on those around them.

38:03
Uh there uh it’s not being as in tune

38:05
with the uh the EQ aspect of it. uh that

38:09
um there there might be a price to pay

38:12
uh there or or things that are costing

38:14
within the business uh because of

38:15
interpersonal skills uh there that uh

38:18
that they don’t have an appreciation for

38:20
the impact they’re having in a way

38:22
that’s not always positive uh there. I

38:24
think that’s a pretty common uh one.

38:26
There’s also sometimes a blind spot of u

38:29
folks who who think that they are much

38:31
more um uh others oriented or much more

38:35
in tune with a organization than they

38:37
probably really are.

38:38
They don’t quite have the pulse that

38:39
they think they have. It’s easy to get

38:41
isolated when you’re in top positions uh

38:43
there and have folks who who really kind

38:45
of will reinforce or say the things that

38:47
uh that they think you want to hear. Uh,

38:49
and it takes a rare leader to be able to

38:52
see through that and ask the

Blind Spots and Feedback

38:53
questions or to elicit an environment

38:56
where they can get the more candid

38:57
feedback that might be more helpful to

38:59
them. Uh, where they might not really

39:01
have their finger on the pulse as much

39:02
as they think they do. I think that’s a

39:04
common one as well.

Awareness of Blind Spots

39:05
You know, we hear that we all have blind

39:08
spots and most of us, I would think,

39:12
think we are aware of those blind spots,

39:14
right? we see areas in ourselves that

39:16
are blind spots and it’s what like well

39:18
I know that’s a blind spot but I’m

39:19
purposefully ignorant to it um for

39:22
whatever reason and then there’s all

39:23
these blind spots that others see um

39:27
that that maybe the leader just has no

39:30
idea about and if you told them they

39:32
wouldn’t even believe it you know if I’m

39:33
like Scott this is what I see in you and

39:35
I see some great stuff but here’s an

39:36
area that you need to work on you might

39:38
be like Chris you are nuts like I I know

39:40
that I’m good at that everyone tells me

39:42
I’m good at that how do you even

39:43
approach those conversations because

39:45
you’ve had some tough conversations

39:47
leading all these different things and

39:48
even just from a consulting standpoint.

Weaknesses vs. Blind Spots

39:50
Yeah, you know, those are those are

39:52
tricky things. And also, let me make a

39:53
distinction, Chris, between uh

39:54
weaknesses and blind spots. And there’s

39:56
also sometimes where someone has certain

39:58
things that that they’re uh or issues.

40:01
They’re aware of them. It’s just it’s a

40:02
weakness. It’s not a blind spot. they

40:04
might ignore it or they might uh not uh

40:06
be too concerned about it, but it’s and

40:08
so also when your uh their colleagues or

40:11
their um direct reports might see these

40:13
things as as they see the weaknesses,

40:15
but they know they’re not blind spots

40:16
because the boss is aware of them. And

40:17
then blind spots might be something

40:18
where obviously the person is not aware

40:20
of of what it is. I think that um uh for

Confronting Blind Spots

40:23
for folks I’m thinking of my own life

40:26
too. I remember um in college one time

40:28
some some folks who uh were uh good

40:30
friends who loved me who confronted me

40:32
on something that uh uh had caused me

40:34
pause because I didn’t think they were

40:36
right, you know, uh there but I wanted

40:38
to listen to it because they took the

40:39
time and the risk of the relationship to

40:41
you know to to speak up on something and

40:44
and so then uh it was then asking a

40:46
couple other folks to see with the

40:48
humble heart. It’s helpful to get other

40:51
comments to see were they on to

40:53
something and I think you know they were

40:54
on to something you know that was

40:55
helpful. I’m grateful that they that

40:56
they spoke up. There might be other

40:58
times though where someone uh if one

41:00
person addresses you or it’s like if

41:02
you’re getting surveys, they’re staff

41:04
surveys and you see some person one

41:06
person wrote something about you a

41:07
certain way. You want to think about it

41:10
and take it seriously, but you think,

41:11
okay, is this person have axe crime?

41:13
What’s the situation? What’s the

41:14
context? Is it legitimate?

Validating Feedback

41:16
It might be. Your default mode should be

41:18
it probably is, but then look for

41:20
trends. Is the second person, third

41:22
person, fourth person commenting on

41:24
something similar? Okay. Well, then that

41:25
that should help solidify that, yeah,

41:27
there’s something there. If it is a

41:29
one-off, sometimes someone uh there’s a

41:31
personality quirk of something or

41:32
somebody is judging you on one

41:34
interaction on something that’s not

41:36
really fair or characteristic of of you

41:39
overall. Uh and so I think you know you

41:41
you got to be wise on on the different

41:43
feedback uh that that you get but you

41:44
always need to be open that that the

41:46
feedback might be valid you know uh and

41:48
you should be thankful that people are

41:49
giving you feedback

360 Stakeholder Analysis

41:50
uh there and then you can do with it you

41:52
know what you want and how you want to

41:54
deal with it. One of the techniques I do

41:55
with uh certain say decision makers or

41:57
CEOs is kind of I call it a 360 u

42:00
stakeholder uh uh project stakeholder

42:02
analysis where I’ll have them pick you

42:05
know seven eight nine 10 key

42:06
stakeholders for them and then pave the

42:08
way for me to reach out to all of them

42:09
and I’ll sit with them each oneonone and

42:12
ask kind of several questions about the

42:14
person uh to get feedback and then I can

42:17
distill it and I can put it all where

42:19
it’s going to be anonymous but I’ll draw

42:21
out the themes and then work with that

42:23
CEO and with themes are and one to help

42:25
protect the people. It’s a third party

42:26
doing it and they understand that

42:27
nothing’s going directly to the you know

42:29
to the person uh because I’m the filter

42:31
for that. So then I can hopefully get a

42:33
more honest feedback and sometimes

42:34
especially in small companies when you

42:36
have uh uh 360s you know on on you know

42:39
in the computer you can kind of tease

42:41
out who said what. You know people might

42:43
be maybe are not as quite as forthright

42:45
because they’re concerned uh uh on if it

42:48
might come back to haunt them. And so

42:50
this is a technique that I can do that

42:52
that helps protect people to get more

42:54
honest feedback because that’s what a

42:55
CEO should want. And then from that we

42:58
can draw out stuff uh and sometimes

43:00
it’ll validate things that are already

43:01
aware of uh that are good. Sometimes

43:04
it’ll identify some areas of opportunity

43:05
and help them have a map help them map

43:08
it out going forward of how to best lead

43:10
and how to incorporate this knowledge

43:13
into how they make decisions and how

43:14
they lead. when you do those 360s in

Leader Awareness

43:17
general, uh, is it what the leader

43:20
thought or are they surprised? Like how

43:22
aware because these are some of the most

43:24
successful people. How aware are they?

43:27
Um,

43:29
yeah, just when when you go through that

43:31
feedback with them.

43:32
U, my experience, Chris, has been it’s

43:33
rare for a CEO not to have some level of

43:36
some blind spots that these will these

43:38
will tease out uh like the 360 there.

43:40
Some are more in tune with themselves

43:42
than others. uh some have better

43:43
feedback mechanisms than than others uh

43:45
there. Uh and and so it’s a it’s a wide

43:47
range. For some it’ll be okay, this is

43:49
uh pretty good feedback on stuff that

43:51
validates this is kind of what they

43:53
thought at least now they know.

43:54.
Uh but it’s rare that there’s not

43:56
something that’s uncovered a little bit

43:57
that’s going to be helpful to them that

43:58
they’re not quite aware that something

43:59
that they’ve

Effective Communication

44:01
a way they’ve been operating has not

44:02
been landing like they thought it was.

44:04
Uh and it’s just helpful for them to

44:05
know that so they can course correct a

44:07
little bit. uh there occasionally will

44:09
be something where there’s significant

44:10
things uh uncovered and usually there’s

44:12
some cultural issues and other things

44:14
that um I already kind of can be aware

44:17
of uh on a company if if if someone’s

44:19
that out of touch uh but most you know

44:22
these folks they want to be good leaders

44:24
you know and with their key stakeholders

44:26
know is hey it’s better for your CEO to

44:30
be a great leader you want to give good

44:31
feedback and help them thrive you want

44:33
to make them look good you want to make

44:34
them really

44:35
be great because that’s good for the

44:36
organization good for you you everyone

44:37
wins when a leader gets better

44:39
uh there and so the important thing like

44:41
on that type of exercise with a 360 is a

44:43
CEO who’s open-minded on whatever we

44:47
learn from this we have to realize that

44:49
this is not from a sample size of one

44:51
this is from key stakeholders so

44:52
therefore let’s take it seriously

Leadership Lessons

44:54
I’m guessing because you’ve been doing

44:55
this for so long that there’s some

44:58
things even though people are giving

44:59
feedback on their CEO let’s say um after

45:04
enough of them there’s some things

45:06
probably that you take way as leadership

45:08
lessons just from oh here’s some common

45:11
themes that I’m bumping into with all

45:13
these CEOs like what are some things

45:15
you’ve learned along the way that have

45:16
stood out and been like wow here’s an

45:18
area that I really need to pay attention

45:19
to as I lead at the next level

45:21
you know one of the areas Chris that

45:23
that seems to be uh common for for

45:26
companies and for leaders is uh leaders

45:30
rarely are as effective communicators as

45:32
they think they are

45:34
uh and so being an effective

45:35
communicator means meaning that uh uh

45:38
you’re you’re transparent where

45:39
appropriate, but you’re regular uh

45:41
there’s a regular cadence of it. You’re

45:43
really um very uh intentional about

45:46
communication uh there. Uh small

45:49
companies or large companies uh the

45:51
communication generally is not where it

45:53
could be. Uh there a lot of times we

45:54
think smaller companies, smaller

45:55
entities, it’s easier you think and

45:57
communication issues will not be uh as

45:59
pronounced. Uh that’s not necessarily

46:01
the case. You can have a lot of

46:02
communication dysfunction within small

46:04
companies too. But but uh most leaders

46:06
are uh are not as strong of

46:09
communicators. Now, if they’re given a

46:11
speech or something and they have their

46:12
stuff, they’re fine on that. I mean,

46:14
from the day-to-day within the

46:16
organization of really um uh hitting the

46:19
key things and figuring out who needs to

46:21
know what, how do we make sure this gets

46:24
out to folks? How do we make sure that

46:25
it lands that they understand? Uh there

46:28
um and it’s not that they’re trying to

46:29
necessarily hold things close to the

46:30
vest. um a lot of times it’s just not

46:32
thinking it through or not having

46:34
mechanisms in place to really make sure

46:35
that they’re communicating very very

46:37
clearly throughout the organization. I

46:39
think that’s one of the big ones.

Communication Challenges

46:40
Yeah.

46:40
I think another one is um that uh um

46:44
there are many uh leaders who really

46:48
don’t have the understanding that they

46:50
think they do two layers down. they they

46:53
understand a little bit more on their

46:54
direct reports, but uh the next layer

46:57
down or one below that, there’s times

46:59
they’re not nearly as in tune with

47:01
what’s going on, what people are

47:02
thinking or feeling uh that uh than they

47:06
should be.

47:07
Uh and uh I think that’s important for

47:09
them to uh to mitigate those things uh

47:12
so you can lead. Not that you can’t have

47:13
50 direct reports, but you have to have

47:15
a better understanding of how things are

47:16
going at all the layers through the

47:18
company. Yeah, the communication one

47:20
especially is interesting because that’s

47:22
an area where we’ve even talked about as

47:24
as a team in some of the stuff that I’m

47:26
involved in where I feel like I’m

47:28
communicating constantly the vision, the

47:32
mission, the values, the the critical

47:34
success factors each month. Like I feel

47:37
like I’m overdoing it and then often the

47:40
feedback is like we still have no idea.

47:43
Like we’re we’re just not tracking. What

47:45
are some ways that you think great

47:47
leaders communicate well and effectively

47:49
throughout an whole a whole

47:50
organization?

Improving Communication

47:51
Well, first of all, Chris, it’s great

47:52
that you’re being deliberate about that

47:54
and you very well could be doing all

47:56
those things, communicating uh u

47:58
appropriately uh and then it’s a matter

48:00
of then okay, why is it not being

48:02
absorbed or landing and so some of that

48:04
is within your one-on ones having folks

48:06
repeat things back to you uh there make

48:08
sure they understand it. Sometimes it’s

48:10
could be through uh doing a survey

48:12
periodically. no one’s in trouble with

48:13
this, but that you want to see if people

48:15
have grasped these things. And so you’re

48:17
having them the wise of a company. How

48:20
many of them can actually give you the

48:21
mission statement, you know, on a survey

48:23
without having in front of them. How

48:24
many can know the values of the company?

48:25
How many know the strategic initiatives

48:27
that are, you know, being worked on? Uh

48:29
and then as you get that feedback on a

48:30
on a survey, then you know, okay, when

48:32
our next uh staff meeting we’re going to

48:34
or staff retreat, we’re really going to

48:35
have to go a little bit deeper on these

48:36
these things uh with folks because uh

48:39
it’s true there’s times that I feel like

48:41
I’ve really communicated clearly, you

48:42
know, a few times and somehow it’s not

48:44
sinking in. Happens to our kids too

48:45
sometimes, right?

48:46
Uh there and and communication, you

48:48
know, it’s a responsibility of the

48:50
communicator. You know, we have to make

48:51
sure that it’s upon us to make sure that

48:54
people are are it’s landing that people

48:55
are absorbing this. And it’s frustrating

48:58
because there’s never going to be

48:58
perfect communication, but all we can do

49:00
at our end is make sure that we’re being

49:02
intentional, being deliberate on, uh, on

49:05
communicating. Uh, but then kind of

49:07
spot-checking it periodically, too. I

49:08
used to do that at staff meetings

49:09
sometimes, too. Uh, where I would just,

49:12
uh, kind of pick on someone to say and

49:14
ask them a certain question or see how

49:16
many people and then people start

49:17
learning, they be prepared when they

49:19
come to meetings. Yeah.

Coaching and Communication

49:20
But, uh, if they understand these

49:21
things, not that’s trying to got you,

49:22
it’s just coaching teaching moments. As

49:24
a leader, you’re always looking for

49:25
coaching moments,

49:26
right? You know, that’s that’s where so

49:27
much uh value takes place is you’re

49:29
coaching people all the time.

49:31
Yeah. I love the two things that stand

49:34
out there for me. It’s on the

49:36
communicator to make sure they’re

49:38
communicating well, which is so obvious,

49:39
but so often in a leadership role, it’s

49:42
like, well, I already communicated it,

49:44
so if they don’t get it, that’s on them,

49:46
right? And that’s just a natural

49:47
default, which is like, okay, how do you

49:48
get out of that mindset? And then um

49:52
yeah, secondly, just thinking through

49:54
how do you help people with that level

49:56
of preparedness uh and taking ownership?

49:59
Like there’s just some really good

50:00
thoughts there. Something that um that I

50:04
think is really cool is and I know

50:07
recently the Mavs honored your dad uh in

50:10
a in a really special way, but I think

50:12
it’s cool how close you and your dad

50:14
seem to be from the outside and how uh

50:17
really he’s instilled a lot of amazing

50:19
leadership uh insights and and traits,

50:23
leadership traits in you. Talk about

50:25
what it was like growing up with your

50:27
dad.

Father’s Influence

50:28
Yeah, so you know, great question. Love

50:30
my father. very blessed with a great dad

50:32
and mom uh who just coming off of

50:33
Mother’s Day here recently and so

50:35
thankful for my parents and my brother,

50:37
sister and I uh were it’s a close-knit

50:40
family. So thankful for that. Now it

50:42
doesn’t mean there wasn’t some level of

50:43
of of you know baggage you bring out.

50:45
Every family has something you know

50:46
there but it was a wonderful family you

50:48
know and so much to be thankful for

50:50
uh with my parents and my father was an

50:52
extraordinary leader. uh he had great

50:54
vision and just uh he had a lot of

50:56
enthusiasm and ability to really you

50:57
know get things done and get things done

50:59
through other people and some of the

51:00
things I saw through him that uh were

51:02
fun is one he spoke a lot uh when he was

51:05
you know president of the Mavericks that

51:06
was a platform for him to speak at lots

51:07
of things and growing up a lot of times

51:09
I get to go and hear him speak at

51:10
different things he speak a lot of uh uh

51:13
community events and business functions

51:15
lunchons banquetss but also Christian

51:16
things and and it’s just kind of fun to

51:18
hear him how he communicates uh and how

51:20
he leads and some of the principles he’s

51:22
always teaching principles He’s always

51:24
sharing stories, storytelling. That’s

51:25
one of the ways that you lead is by

51:27
sharing stories. You know, it’s what

51:28
Jesus did. He shared lots of stories,

51:30
lots of his parables there. And that

51:33
stories and so it used to be a think,

51:35
well, he’s said the story. I’ve heard

51:36
this a lot of times. I can tell the

51:37
story and then thinking, well, maybe

51:38
he’s telling it because I’m not it’s not

51:40
sinking in fully and I need to keep

51:41
doing it stuff. But also, they’re great

51:42
points and principles that are in

51:44
stories that uh were good. Uh he was

51:46
also very good at at the importance of

51:48
uh of pulling the weeds you know there

51:50
as far as staying on top of issues you

51:52
know confronting things that need to be

51:53
confronted you know being you know

51:55
direct he always called a velvet covered

51:57
brick you know that you want to be uh as

51:59
tender as possible you know but as firm

52:01
as necessary this is in Galatians 6:1

52:03
talks about if anyone’s in sin you you

52:06
restore him you want to restore that

52:09
brother

Leadership Principles

52:09
but you restore them uh the Greek word

52:12
for restore is a medical term talking

52:13
about setting a broken bone and So if

52:15
someone is is uh is uh misaligned and

52:18
you have to deal with them, you want to

52:20
restore that broken bone, but you want

52:22
to do it as gentle as possible but as

52:24
firm as necessary. You have to be firm

52:26
enough to set that bone correctly uh

52:28
there. And so I thought that was a great

52:30
uh model that uh that he had. He’d also

52:33
share a lot from like Proverbs 15:1 uh

52:36
gentle answer turns away wrath or harsh

52:37
words stir anger talking about the

52:39
importance of not escalating things or

52:40
having you know a gentle response. uh he

52:42
made a comment one time uh when he was

52:44
speaking that he has his MBA from

52:46
University of Chicago. He said he’s

52:47
learned more about uh dealing with

52:49
people and running a business uh from

52:51
the book of Proverbs than he has from

52:53
his MBA, you know, and I kind of kid

52:56
around and said, “Well, that’s because

52:56
it’s Chicago Northwestern where I went,

52:58
you know, if you know more.” But uh he

53:00
loves the book of Proverbs. He’s given

53:02
out thousands of copies of of the living

53:04
proverb, his little booklet to to folks

53:06
because there’s so many general truths

53:07
in there, so many things about the human

53:09
condition and about decision-m and uh

53:11
how you deal with how you deal with

53:13
people uh there. And so he’s one of

53:15
those unique personalities to you

53:16
though. He’s very type a cleric and

53:18
strong uh and that can uh uh

53:20
personalities like that can accomplish a

53:23
lot and there’s certain folks who the

53:25
personality type it’s it’s hard harder

53:26
for them when someone is so strong. And

53:29
yet I’d call him a servant leader in

53:30
that I see him so often behind the

53:32
scenes, the stuff he does and does for

53:33
people. I’ll give you one example.

Servant Leadership

53:35
Uh so for 33 summers he ran a basketball

53:37
clinic in upstate New York uh there and

53:39
he’d bring different pros and college

53:41
athletes and uh and a bunch of you know

53:43
staff for 130 campers and it was really

53:45
unique place and and it was just one

53:47
week of the summer. He did this while he

53:48
was running the Mavericks too. He

53:49
started it before he was in basketball,

53:51
before he was with the Mavericks, but he

53:52
did it all those years. And one of the

53:54
unique things, distinctives is this is

53:56
up in the Aaron Mountains, is that each

53:58
of the campers, one day during the week,

54:00
we put in three groups would go on a day

54:02
hike where we take them in the mountains

54:03
in a beautiful hike with the players and

54:04
stuff. And it was just really a fun

54:05
experience to to get out there. And so

54:07
there’s like three days in a row, we’d

54:09
have groups going out for hikes, uh, for

54:11
day hikes. And the group would come back

54:13
and then they all had cantens. My dad

54:16
would have them all filled up with, you

54:17
know, cold water. He’d set them up in

54:19
the big fridge and all the cantens. He

54:21
would take all of them, take them to the

54:22
accommodation he had there in the camp

54:24
with the little kitchen and he would

54:26
take them all out of the little uh

54:27
canvas covers that they’re in. He’d

54:29
clean them all and then uh dry them and

54:32
fill them with water and then hang them

54:35
uh uh on the thing to dry and then put

54:38
them in the big fridge for the next day.

54:40
There’s like 40 of them and he would do

54:41
them all by hand every time. And he went

54:44
in be have their first sip on the

54:45
mountain. He wanted to be cold water. So

54:46
he had made sure they were put in the

54:47
refrigerator all night uh to they were

54:50
sanitary and they were clean and he

54:51
could have delegated that or something

54:52
but it’s something he just wanted to do

54:53
and make sure it was done right and no

54:54
one knew he did that. I did because

54:57
sometimes I was helping them, you know,

54:58
there. But, uh, it was nice when

55:01
someone’s willing to do a lot of behind

55:02
the-scenes things and the whole topic,

55:04
if I could for a minute, Chris, on on

55:06
servant leadership,

Defining Servant Leadership

55:07
it’s such a important topic and it’s

55:10
something that always needs to be

55:11
defined

55:12
uh there because it can be a little

55:13
tricky in that uh

55:15
uh for some folks servant leadership

55:16
like in say Christian circles is uh it

55:20
can end up being reduced to, you know, a

55:22
young man doing whatever the women in

55:24
his life are telling him to do. you

55:25
know, is what the cynic says, you know,

55:27
and so you can create some passivity and

55:30
uh uh sometimes uh you serve by leading

55:34
as part of servant leadership, you know,

55:35
and so there’s a time when when you have

55:37
to be you have to make the decision. You

55:38
make it though on the behalf of what you

55:40
think is the best for the group, for the

55:41
person and all that. You’re you are you

55:43
are sacrificing and bleeding for others.

55:45
That is servant leadership. Servant

55:47
leadership is not necessarily always uh

55:49
uh getting consensus and doing exactly

55:52
what the majority wants to do. You want

55:53
consensus and you want to get feedback,

55:56
but there are times you’re going have to

55:57
make a decision that you think is the

55:58
right decision even if the group’s not

56:00
quite with you uh there and you try to

56:02
win people over, but you might still

56:03
have to make a tough decision. If you’re

56:04
only worried about uh uh going with the

56:07
group, uh then you’re going to u not

56:10
speak up when you need to. If you’re

56:11
only worried about being popular as

56:13
opposed to being effective,

56:14
uh then uh you’re going to not make hard

56:17
calls sometimes. And so as leaders, you

56:19
have to realize that part of how you uh

56:20
serve is by leading. uh there not just

56:23
uh becoming passive uh and that that

56:26
doesn’t mean service leadership has to

56:28
lead towards passivity properly

56:30
understood it’s not Jesus was the great

56:31
example of it he washed feet uh he also

56:35
uh made a cord of you know made a whip

56:37
out of cords and uh turned up tables you

56:39
know uh in the temple twice you know

56:42
there there’s a variety of ways he

56:44
approached different situations as a

56:45
leader you need the wisdom of what what

56:47
how do I need to be how do I need to

56:49
show up in this situation uh there and

56:51
I’d say he was a servant leader in both

56:53
cases uh there we always identify it as

56:55
the washing of feet part of it but he’s

56:57
also a servant leader when he is setting

56:59
the standard and the example uh and uh

57:01
very strong in his behavior uh

57:03
elsewhere.

Strong Leadership

57:04
Yeah. Well, I love that. I I love even

57:06
just thinking through that because it is

57:08
easy to think through when people think

57:10
of Jesus but only the washing of the

57:12
feet. Um it is sometimes there’s that

57:16
other level of servant leadership which

57:17
is strong leadership uh that benefits

57:20
those around them. So

57:21
yes.

57:22
Yeah. I love that.

57:23
And you have to be willing as a leader

57:24
to realize that you’re going to be

57:25
second guessed and people are going to

57:26
say, “Oh, he’s self- serving. This is

57:28
just for him.” And you make sure you

57:30
know your heart and your motives. Is it?

57:31
You know, you want to make sure you’re

57:32
not being self- serving. But if you are

57:34
really trying to uh do the best thing on

57:36
behalf of your wife, your kids, your

57:38
your co-workers, those things. Uh there

57:41
are times you’re going to be

57:41
misunderstood and you have to be okay

57:42
with that. There are times you’re going

57:44
to be criticized. You have to be okay

57:46
with that and develop some thick skin.

57:49
But you also have to be very open to

57:51
feedback and make sure that you’re uh

57:53
approaching it correctly and you’re

57:54
thinking things through uh correctly uh

57:56
there. But it’s uh one of the very

57:58
important parts of servant leadership is

57:59
the is the leading part.

Rapidfire Questions

58:00
Yeah.

58:01
All right. I want to I want to finish

58:03
this with 10 rapidfire questions.

58:05
Oh boy.

58:05
Where you say the first thing that comes

58:07
to mind. There’s no wrong answer. Who’s

58:09
the first person you think of when I say

58:11
servant leadership?

58:13
Jesus. Okay. Isn’t that the correct

58:15
Sunday school answer there that we have

58:16
to say? Uh um and uh then uh my father

58:20
would be the first human one.

58:22
All right. Um favorite book or author?

58:25
Favorite uh author? Probably Doug Wilson

58:28
or Thomas Soul. I’m going to give you

58:30
two or three if you by the way that

58:31
popped to to uh uh there.

58:34
Uh favorite book? Um I want to say the

58:36
brothers Kamazoff to make me sound

58:38
sophisticated. You know, Theodor Devki.

58:40
Uh but I tried to read it three times

58:42
now and I can’t ever get through the

58:43
first third because the Russian names

58:44
are so long. So, I hear it’s one of the

58:46
best novels ever written, but I haven’t

58:47
I love to read and I haven’t finished

58:48
that. But, yeah, I I do love to read.

58:51
Favorite sports team?

58:53
Favorite sports team? Uh, for me, uh,

58:55
college would be the

Favorite Sports to Watch

0:58:57
where I met my wife and, uh, pro team.

0:59:00
It of course always, the Mavericks will

0:59:01
always be near and dear to me.

0:59:03
Is basketball your favorite sport to

0:59:04
watch or what’s your favorite sport to

0:59:05
watch?

Playoffs and Outdoor Activities

0:59:06
Uh, favorite sport to watch is playoffs

0:59:08
of most sports. Uh, uh, there’s that. I

0:59:11
don’t watch as much sports probably

0:59:12
during the regular season as I uh as I

0:59:14
used to.

0:59:15
But play out the hockey playoffs are

0:59:17
really fun to watch there as well as um

0:59:20
basketball um there. But if it came down

0:59:22
for me between watching a a sports game

0:59:25
or going hiking, I would choose the

0:59:27
outdoors. Do I do love the outdoors?

Favorite Free Time Activities

0:59:29
All right. What’s uh your favorite thing

0:59:31
to do in your free time then?

0:59:32
So favorite time uh would be uh if we’re

0:59:34
out of town would be uh hiking, climbing

0:59:37
mountains and you with the family doing

0:59:39
those things. Yes. What’s a surprising

Surprising Personal Facts

0:59:41
fact about you?

0:59:43
Uh surprising fact, I have some quirks.

0:59:45
Uh my wife would be quick to tell you I

0:59:47
have a lot of interesting quirks there.

0:59:48
Um uh occasionally I’ll go on some

0:59:50
extended fasts. And so uh last year, I

0:59:53
guess two years ago was the last one I

0:59:54
did. I did a 28 day water only fast.

Fasting and Sweet Tooth

0:59:57
Uh so occasionally I’ll I’ll just stop

1:00:00
eating for two, three, four weeks

1:00:02
uh to kind of recalibrate my appetites

1:00:04
and uh and for you know spiritual

1:00:06
disciplines. And it’s just a a unique

1:00:08
exercise. And so that’s I’m kind of all

1:00:10
or nothing. I also uh I have a sweet

1:00:13
tooth and so uh right now I’m off sugar

1:00:15
but refined sugar. I had a few years ago

1:00:17
where my goal was to go off sugar for

1:00:19
the year and I went 364 days in 22 and a

1:00:22
half hours. But it was new New Year’s

1:00:24
Eve 10:30 p.m. and I just really felt

1:00:26
like having a bowl of ice cream and I

1:00:28
thought, you know what, I’m rounding up.

1:00:29
It’s close enough. So I I missed it by

1:00:30
an hour and a half my year of

1:00:32
sugar-free.

Post-Fast Indulgence

1:00:33
Wow. I thought you were going to say you

1:00:34
had 28 days after the water only of just

1:00:38
sugar.

1:00:38
Of just sugar. Yeah.

1:00:39
Well, it used to be if my wife would

1:00:41
leave town for two or three days, you

1:00:42
know, it wasn’t very often, but she went

1:00:44
to go visit her parents, she’d get back

1:00:46
and I’d be thinking, I think 95% of the

1:00:48
calories I’ve eaten since she’s been

1:00:49
gone were bad calories, you know. So,

1:00:52
I’m much I’m getting better, more

1:00:53
sanctified as I get older.

Favorite Travel Destinations

1:00:55
Favorite place you’ve been?

1:00:57
Uh favorite place is probably uh

1:00:58
Grindald, Switzerland. M

1:01:00
went there for a honeymoon and uh doing

1:01:02
a family trip there uh shortly and

1:01:04
stuff, but I love the Swiss Alps.

Travel Bucket List

1:01:05
Anywhere you want to go that you have

1:01:07
not been.

1:01:08
Yeah, I keep a file of a whole bunch of

1:01:10
places. Love to go. Um

1:01:11
top place

1:01:12
there that uh I would love to go to um

1:01:15
uh to Patagonia. Uh and also British

1:01:19
Columbia.

1:01:20
Wow.

1:01:21
I’ve not been to the Canadian Rockies.

Best Advice Received

1:01:23
All right. Best advice you’ve ever

1:01:24
received?

1:01:26
Probably Matthew 22:37 39. you know, um,

1:01:29
love the Lord your God with all your

1:01:30
heart, soul, mind, uh, love and

1:01:33
strength, love your neighbor as

1:01:34
yourself.

1:01:34
And I think if you get those things in

1:01:36
order, loving God enables you to love

1:01:38
people. You know, you get both, uh,

1:01:40
those aspects there.

Importance of Servant Leadership

1:01:41
There’s, uh, um, I’ve gotten so much

1:01:43
advice over the years that’s been great,

1:01:44
it’s hard to probably narrow it down to

1:01:46
just uh, to just one, but that’s

1:01:47
certainly a good one.

1:01:49
All right. And finally, why is it better

1:01:52
for people listening to care about

1:01:53
becoming better servant leaders?

1:01:56
I think that uh why it’s important is

1:01:58
that as you become a better servant

1:01:59
leader uh those around you can flourish

1:02:01
better and you will too and that you

1:02:03
want to see human flourishing in your

1:02:06
marriage in your family in your business

1:02:09
in your community and if we have more

1:02:11
folks who are really being servant

1:02:12
leaders who are really looking out for

1:02:14
the interests of others uh there and

1:02:16
really um modeling that building into

1:02:18
folks loving folks uh making the hard

1:02:20
decisions that need to be done

1:02:21
confronting things that need to be

1:02:22
confronted going to battle when you need

1:02:24
to go to battle on behalf of others. Uh

1:02:26
I think that everyone can thrive and it

1:02:29
can be great for community and so I

1:02:30
think that the world would be a better

1:02:32
place if we had a lot more servant

1:02:33
leaders.

Closing Remarks

1:02:34
Yeah. Well, Scott, thank you for being

1:02:36
willing to be on the podcast and thank

1:02:38
you for sharing your wisdom with our

1:02:39
audience.

1:02:40
Pleasure to be with you. Thanks so much,

1:02:41
Chris. Love what you’re doing here with

1:02:42
the Servant Leadership Podcast.

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1:02:46
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1:02:47
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1:02:52
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